11 Best NPS Tools and Software Today
Discover the best NPS software to run NPS surveys. Learn what NPS tools to use to collect customer feedback and evaluate Net Promoter Score.
Any conversation about NPS inadvertently brings up the issue of software.
But it makes sense, doesn’t it? It’s practically impossible to run an NPS survey without a dedicated tool. How else could you deliver it to customers, process their responses, and share the collected data with others? I don’t even want to imagine how strenuous trying to do it by hand would have been…
But just as understanding the role of software in NPS solves one problem - how to actually run the survey - it immediately creates another:
What NPS software should you use to run yours?
Well, this guide will help you answer it once and for all.
Below, you’ll find an overview of eleven amazing NPS tools. We’ll go through their ideal use cases, see what features they offer, and go through whatever information you need to make an informed decision. I’ve even included some feedback from their customers to help you understand who’s using each tool, and what value they get from it.
Before we get to all that, though, I think it’d be worth it to cover some background information about NPS, and NPS software in general. It’s what you need to know to choose the best NPS tool for you, after all.
So, without any further ado…
What exactly is NPS software?
Let’s start at the beginning - NPS (short for Net Promoter Score) is a widely-used metric that helps evaluate customer loyalty and satisfaction. And it does it in quite an ingenious way (which would also explain the metrics surging popularity, by the way). You see, NPS evaluates loyalty by simply asking how likely customers are to recommend a company's product or service to others.
I’m sure you can see the logic behind it right away. Anyone willing to recommend your product to others MUST be happy about using it, and getting enormous value from it. But a person admitting the opposite attitude, most likely, has a serious negative attitude towards it.
(Which also hints at what NPS really aims to uncover - How many of your customers are willing to praise and recommend you to others.)
Because of its focus on simplicity, the typical NPS survey focuses on just one, very direct question. It looks like this:
Now, as I’m sure you can imagine - The more customers who’ve answered with top scores (ideally, 9 or ten) you have (in NPS, we call them Promoters), the greater customer satisfaction your company enjoys.
That, in turn, means:
Customers are loyal to you and are highly likely to keep using (and paying for) your product.
They’re more likely to bring in referrals, and a lot of them, at that.
They’ll increase your revenue, too. Again, that’s because happy customers continue paying to use your product and bring more people like them to you.
And finally, it’s highly unlikely that they’ll be swayed by a competitor to abandon your app.
The catch? Well, getting all that requires some effort of course. And it all starts with evaluating your current NPS score.
Enter NPS software
The term - NPS software - relates to tools designed to streamline the collection, analysis, and management of NPS data. These tools automate the process of sending NPS surveys to customers, gathering their feedback, calculating NPS scores, and distributing those insights to other stakeholders or tools.
And there is a reason why we talk about NPS software in plural. Although most NPS tools share certain characteristics and solve the same problem, they also differ depending on their focus as well as unique feature set.
In general, you can expect any NPS tool to include features like:
Survey creation and distribution across several delivery channels (i.e., website widget or email.)
Ability to set up a follow-up question,
NPS score calculation,
Widget design customization,
Customer segmentation, or
Reporting dashboards to view collected data.
More advanced tools, however, expand this with additional features, such as:
The ability to run other survey types (i.e., CSAT or CES) and combine their data with NPS to get a complete picture of the company’s customer satisfaction levels.
Survey creation with Ai that helps to create personalized surveys tailored to specific audiences automatically. With such a feature, in just a few clicks, you can create a complete survey (including survey logic) that’s the best-fit for your specific objective and target audience.
TIP: See how our AI-assisted NPS tool - 1Flow - helps companies scale their customer satisfaction and product research.
Advanced user targeting allows displaying surveys to users sharing specific traits or tracking them by actions they perform.
Just some of the targeting options available in 1Flow.
Integration with data warehouses. NPS tools like 1Flow, for example, help turn user feedback into customer data, and use that to power personalized marketing and product experience to serve customers better.
But is advanced NPS software worth the money?
It’s a good question, and one that needs explanation.
First of all, when we talk about advanced NPS software, we don’t necessarily mean more expensive than others. Sure, as with most software, NPS platforms target a wide range of budgets but it doesn’t mean that all advanced tools are expensive.
Secondly, it’s worth considering the value you’re getting from using a more advanced tool.
A basic solution will let you dip your toe in the water when it comes to NPS. It can be a great place to start. But if you also run a mobile app, or need more data for your product teams to understand what drives loyalty and satisfaction, you’ll need more.
You’ll need a way to automate survey creation and delivery because you’ll run more than an occasional NPS survey. For it to deliver strong insights, you need to run NPS continuously, and collect benchmark data to monitor your progress.
You’ll need to see the data in real-time, also because in product development, time is always of essence.
The scale will invertedly become an issue, too. Basic NPS tools work well when you don’t have a large customer base to research. But with the number of customers to survey comes the need for advanced segmentation to always collect the most relevant data.
Finally, you’ll need the tool to integrate with your other systems, from CRM, project management tools, to data warehouses, and more. Because having NPS scores in your dashboard is one thing. Being able to use them to drive product development and the business is something completely different.
Keeping all that in mind, let’s review the best NPS tools on the market today.
11 Best NPS Tools and Software Today
#1. 1Flow - The most data-driven, AI-powered NPS tool
Focus: In-app surveys for mobile apps, websites, and SaaS
Overview:
1Flow is an advanced NPS software platform for conducting in-product user research.
With 1Flow, you can run powerful in-app surveys and deliver in-app messaging to customers as they engage with mobile apps, websites, and web apps.
We’ve designed 1Flow specifically for product managers, user researchers, founders, customer success managers, and UX designers to help them collect a whole range of data. From NPS, CSAT, CES surveys, and feature announcements to running concept testing, feedback collection, bug reports, and even recruiting user interview participants.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
Plus, we made it ridiculously easy to use. You don’t need an engineer or designer to launch your surveys. 1Flow allows you to target users, launch surveys, and get data back all without needing a developer or an app release.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
Email and Slack notifications.
Unique features:
Supports in-app messaging to display notifications and messages to users
1Flow AI that helps create personalized surveys in seconds
Advanced segmentation by traits or performed actions
Advanced personalization
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
#2. Qualaroo
Focus: In-app user research
Overview:
Qualaroo is another tool that helps product teams collect NPS scores from their users at scale. Just like 1Flow, it allows collecting feedback through in-product surveys and reaching customers as they engage with a product.
On top of all the features you’d expect from an NPS software, Qualaroo offers its trademark Nudge technology, which lets you embed NPS survey direction into dynamic prototypes.
Qualaroo also offers iOS and Android Native SDKs for seamless survey creation, design, and targeting.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
Capability to geo-target users
Reporting dashboard
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in the moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
#3. Delighted
Focus: No specific focus
Overview:
Delighted (owned by Qualtrics) is a simple NPS tool that helps companies gather real-time, actionable feedback from customers or employees. The product doesn’t focus on any specific niche, market, or use case. Instead, it offers all the tools any company would expect from a solid NPS tool - the ability to create surveys quickly, add follow-up questions, share surveys with customers through several channels (incl. Email or shareable links), and a reporting dashboard.
Top features:
The ability to run several customer satisfaction surveys - NPS, CSAT, CES
Simple drag-and-drop interface
Ability to email surveys, display as website widget, or share with a dedicated link.
Widget customization
Real-time reporting dashboard, and more.
What customers are saying:
“The drag-and-drop interface makes it very easy to use. We used to use Google Surveys but the interface was horrible which made it take longer for us to design and deploy surveys. Delighted is awesome in that regard because custom surveys are easy to put together, and there are a lot of templates available as well.” Maegan H., Data & Compliance Manager. Originally posted on G2.
#4. Survicate
Focus: No specific focus
Overview:
Survicate is another software dedicated to streamlining customer feedback collection. Much like Delighted, it does not have a particular focus or target market but offers a range of universal features that allow SMBs to evaluate customer satisfaction, sentiment, and more.
Survicate supports a range of delivery channels, from website widgets, email surveys, to in-app surveys, and shareable links. This NPS tool also offers advanced segmentation and targeting to ensure that you can reach and survey the right users at the right time.
Top features:
Wide range of customer satisfaction surveys - NPS, CSAT, and more.
Multi-channel delivery, including email and in-product messaging
Personalization, follow-up questions, and advanced targeting.
Reporting dashboards and integrations, and more.
What customers are saying:
“The main reason we decided to use Survicate and what we enjoy the most is how customizable the entire survey setup is. From choosing question types and disclaimers, editing the web page background, and adding our company logo all the way to the actual integration step, Survicate goes above and beyond in terms of its user experience. The ability to create and send as many surveys as we want is also a huge plus and something we did not find with most of the other vendors we were considering.” Maddy D. Senior Customer Success Manager. Originally posted on G2.
#5. Zonka Feedback
Focus: No specific focus or target market.
Overview:
You could easily call Zonka Feedback an all-in-one customer experience research platform. The product supports a range of survey types - NPS, CSAT, CES. It allows users to create various feedback forms and also deploy surveys on iOS and Android for point-of-sale devices (which you could also use offline.) Not to mention that it focuses on several use cases - website feedback, product feedback, and employee feedback and uses all the features that you could think of to build your surveys - drag and drop interface, survey logic, customer segmentation, and more.
Top features:
Measure NPS across several customer touchpoints including point of sale and offline.
Simple drag-and-drop survey builder
Use skip logic for follow-up questions
Schedule NPS and research specific customer segments
Create NPS-based workflows
View and track responses in real-time
What customers are saying:
“The product is easy to use and clean. Templates are great, and the white-label feature is really good for enterprise products.” Toby E. SME owner. Originally posted on G2.
#6. NiceReply
NiceReply is another all-in-one customer experience platform. This means that its capabilities go beyond just being an NPS tool. At the same time, the product offers quite a lot of features to help you build, launch, and deploy NPS surveys to customers.
With NiceReply, you can create surveys quickly using intuitive tools. You can deliver surveys via a website widget or email. But you can also trigger those automatically after customer experience events, such as closing a customer support ticket. You can add NPS surveys to your email signatures as well. It’s a useful feature if you want to empower your support teams to give customers an unobtrusive option to provide feedback.
Top features:
Ability to collect customer experience feedback through NPS, CSAT, and CES surveys.
Multi-channel survey delivery, including website, email, and email signature links.
Widget customization
Integration with helpdesk platforms
Integration with Slack or MS Teams
Reporting dashboard and analytics
What customers are saying:
“I like that customers we support can leave a detailed review of our interaction, and also rate on a 7-point scale. It is also nice to be able to filter by category in the Nice Reply dashboard window. This is helpful when segmenting team average scores and individual scores. Another great feature of NiceReply is the option to have emails forwarded dependent on time windows, scores, etc.” Nikolas O. Sales representative. Originally posted on G2.
#7. AskNicely
Focus: Field teams
Overview:
AskNicely is quite a unique NPS tool on the list because of its focus on surveying customers in person. Unlike other tools, which aim to help deliver surveys via email or website widgets and survey customers who are not in front of you, AskNicely does so with people you’re intersecting with in real time.
Now, to be clear, AskNicely supports email, website, and other channels. But it also empowers your field teams to collect NPS after each customer interaction through mobile surveys.
Top features:
Measures NPS, CSAT, and CES surveys.
Integrates with Slack and other tools to let you share insights with others on the team
Adds the option to post a review after completing a survey.
What customers are saying:
“I love how user friendly it is for both our clients and myself as a business owner. It helps me to keep track of how well my staff are performing and what areas need to be focused on. It definitely has helped my business as we can see where we need to improve and the areas we are doing really well in.” Dannie E. SME Owner. Originally posted on G2.
#8. SurveySparrow
Focus: Enterprise
Overview:
SurveySparrow calls itself an omnichannel experience management platform, and if judged by its impressive feature-set, it is living up to that label. This also means that SurveySparrow isn’t just an NPS tool (or a survey tool, for that matter.) It’s a robust platform for evaluating and managing customer and employee experience, and its main focus seems to be enterprise-level customers, rather than small businesses.
That said, NPS capabilities are still within what SurveySparrow offers. With the tool, you can launch complex NPS surveys quickly. You can use skip logic to follow up with different customer groups - Promoters, Detractors, or Passives. And naturally, you can analyze and send those insights to other tools, or use them in other areas of the platform.
Top features:
Running NPS surveys across different customer touchpoints.
Use dynamic segments to target specific customers.
Set up follow-up questions and use skip logic to target them at the right customers.
Use SMS, email, and in-app notifications to distribute NPS surveys, and more.
What customers are saying:
“This survey software is one of the best form/data tools for having users take action. People love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. CEO. Originally posted on G2.
#9. Satismeter
Focus: No specific focus.
Overview:
Satismeter (acquired by Productboard in 2022) is a simple and intuitive customer feedback tool focusing on NPS, CSAT, CES, and product market fit surveys. When I say simple, I don’t mean that it’s small. Satismeter focuses on customer feedback collection, and does it amazingly well. With Satismeter, you can run these four survey types easily. You can build surveys quickly, evaluate the data easily, and share it with others through powerful integrations.
Top features:
Ability to run NPS, CSAT, CES, and PMF surveys
Easy survey builder
Design customization
Delivery via website widget, email, or shareable link.
Customer segmentation and survey scheduling, and more.
What customers are saying:
“It's a very easy to use tool, it doesn't need a lot of setup and can integrate with many other tools.“ Carmen V. Customer Success Manager. Originally posted on G2.
#10. YesInsights
Focus: No specific focus or target market.
Overview:
YesInsights is the only tool on this list dedicated entirely to one-question surveys like NPS. With YesInsights, you can run any survey that focuses on asking customers one thing, and collecting their score. YesInsights also focuses on two delivery channels only, too. You can create either a website widget or email survey. But this means that the tool is laser-focused on delivering powerful surveys that basically crush response rates.
Top features:
Ability to quickly launch one-question surveys, including NPS.
Two delivery channels - Website and Email.
Ability to send follow ups to collect more insights.
Reporting dashboards and data analysis.
What customers are saying:
“I can say that I really love how versatil the surveys are, they can just be adapted accord to my needs, they can be short or long, with specific information and different ways to ask the questions, it's just amazing how I can adapt to my need to respond. The surveys are very easy to do and to respond to but they don't stop being dynamic and entertaining, they are good structured so it has a logic to have a full feedback. It recollects the preciss data, I like that very much and I think that the fact that YesInsights is a NPS survey feedback makes everything more flexible and fast.“ Julia M. Manager. Originally posted on G2.
#11. GetFeedback
Focus: No specific focus or target market.
Overview:
GetFeedback is a customer experience platform with a strong focus on NPS. With the tool, you can launch multiple NPS surveys, and manage them at scale with ease. In fact, for GetFeedback, NPS is just part of the customer experience program, and so, with the tool you can launch complex CX research studies spanning different channels and touchpoints. Then, to top it up, you can use the platform's analytics tool to understand your users’ experience and act on your findings.
Top features:
Ability to launch and manage multiple NPS surveys
SMS and website delivery of surveys.
Ability to embed surveys in mobile apps with mobile SDK for iOS and Android
Salesforce integration to personalize surveys better, and target surveys at the best customers, and more.
What customers are saying:
“GetFeedback is very easy to use and implement into any organization's survey strategy. You can customize each survey and even add custom URLs so the recipients won't delete the survey as soon as they receive it.” Megan B. Operations Manager. Originally posted on G2.
Any conversation about NPS inadvertently brings up the issue of software.
But it makes sense, doesn’t it? It’s practically impossible to run an NPS survey without a dedicated tool. How else could you deliver it to customers, process their responses, and share the collected data with others? I don’t even want to imagine how strenuous trying to do it by hand would have been…
But just as understanding the role of software in NPS solves one problem - how to actually run the survey - it immediately creates another:
What NPS software should you use to run yours?
Well, this guide will help you answer it once and for all.
Below, you’ll find an overview of eleven amazing NPS tools. We’ll go through their ideal use cases, see what features they offer, and go through whatever information you need to make an informed decision. I’ve even included some feedback from their customers to help you understand who’s using each tool, and what value they get from it.
Before we get to all that, though, I think it’d be worth it to cover some background information about NPS, and NPS software in general. It’s what you need to know to choose the best NPS tool for you, after all.
So, without any further ado…
What exactly is NPS software?
Let’s start at the beginning - NPS (short for Net Promoter Score) is a widely-used metric that helps evaluate customer loyalty and satisfaction. And it does it in quite an ingenious way (which would also explain the metrics surging popularity, by the way). You see, NPS evaluates loyalty by simply asking how likely customers are to recommend a company's product or service to others.
I’m sure you can see the logic behind it right away. Anyone willing to recommend your product to others MUST be happy about using it, and getting enormous value from it. But a person admitting the opposite attitude, most likely, has a serious negative attitude towards it.
(Which also hints at what NPS really aims to uncover - How many of your customers are willing to praise and recommend you to others.)
Because of its focus on simplicity, the typical NPS survey focuses on just one, very direct question. It looks like this:
Now, as I’m sure you can imagine - The more customers who’ve answered with top scores (ideally, 9 or ten) you have (in NPS, we call them Promoters), the greater customer satisfaction your company enjoys.
That, in turn, means:
Customers are loyal to you and are highly likely to keep using (and paying for) your product.
They’re more likely to bring in referrals, and a lot of them, at that.
They’ll increase your revenue, too. Again, that’s because happy customers continue paying to use your product and bring more people like them to you.
And finally, it’s highly unlikely that they’ll be swayed by a competitor to abandon your app.
The catch? Well, getting all that requires some effort of course. And it all starts with evaluating your current NPS score.
Enter NPS software
The term - NPS software - relates to tools designed to streamline the collection, analysis, and management of NPS data. These tools automate the process of sending NPS surveys to customers, gathering their feedback, calculating NPS scores, and distributing those insights to other stakeholders or tools.
And there is a reason why we talk about NPS software in plural. Although most NPS tools share certain characteristics and solve the same problem, they also differ depending on their focus as well as unique feature set.
In general, you can expect any NPS tool to include features like:
Survey creation and distribution across several delivery channels (i.e., website widget or email.)
Ability to set up a follow-up question,
NPS score calculation,
Widget design customization,
Customer segmentation, or
Reporting dashboards to view collected data.
More advanced tools, however, expand this with additional features, such as:
The ability to run other survey types (i.e., CSAT or CES) and combine their data with NPS to get a complete picture of the company’s customer satisfaction levels.
Survey creation with Ai that helps to create personalized surveys tailored to specific audiences automatically. With such a feature, in just a few clicks, you can create a complete survey (including survey logic) that’s the best-fit for your specific objective and target audience.
TIP: See how our AI-assisted NPS tool - 1Flow - helps companies scale their customer satisfaction and product research.
Advanced user targeting allows displaying surveys to users sharing specific traits or tracking them by actions they perform.
Just some of the targeting options available in 1Flow.
Integration with data warehouses. NPS tools like 1Flow, for example, help turn user feedback into customer data, and use that to power personalized marketing and product experience to serve customers better.
But is advanced NPS software worth the money?
It’s a good question, and one that needs explanation.
First of all, when we talk about advanced NPS software, we don’t necessarily mean more expensive than others. Sure, as with most software, NPS platforms target a wide range of budgets but it doesn’t mean that all advanced tools are expensive.
Secondly, it’s worth considering the value you’re getting from using a more advanced tool.
A basic solution will let you dip your toe in the water when it comes to NPS. It can be a great place to start. But if you also run a mobile app, or need more data for your product teams to understand what drives loyalty and satisfaction, you’ll need more.
You’ll need a way to automate survey creation and delivery because you’ll run more than an occasional NPS survey. For it to deliver strong insights, you need to run NPS continuously, and collect benchmark data to monitor your progress.
You’ll need to see the data in real-time, also because in product development, time is always of essence.
The scale will invertedly become an issue, too. Basic NPS tools work well when you don’t have a large customer base to research. But with the number of customers to survey comes the need for advanced segmentation to always collect the most relevant data.
Finally, you’ll need the tool to integrate with your other systems, from CRM, project management tools, to data warehouses, and more. Because having NPS scores in your dashboard is one thing. Being able to use them to drive product development and the business is something completely different.
Keeping all that in mind, let’s review the best NPS tools on the market today.
11 Best NPS Tools and Software Today
#1. 1Flow - The most data-driven, AI-powered NPS tool
Focus: In-app surveys for mobile apps, websites, and SaaS
Overview:
1Flow is an advanced NPS software platform for conducting in-product user research.
With 1Flow, you can run powerful in-app surveys and deliver in-app messaging to customers as they engage with mobile apps, websites, and web apps.
We’ve designed 1Flow specifically for product managers, user researchers, founders, customer success managers, and UX designers to help them collect a whole range of data. From NPS, CSAT, CES surveys, and feature announcements to running concept testing, feedback collection, bug reports, and even recruiting user interview participants.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
Plus, we made it ridiculously easy to use. You don’t need an engineer or designer to launch your surveys. 1Flow allows you to target users, launch surveys, and get data back all without needing a developer or an app release.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
Email and Slack notifications.
Unique features:
Supports in-app messaging to display notifications and messages to users
1Flow AI that helps create personalized surveys in seconds
Advanced segmentation by traits or performed actions
Advanced personalization
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
#2. Qualaroo
Focus: In-app user research
Overview:
Qualaroo is another tool that helps product teams collect NPS scores from their users at scale. Just like 1Flow, it allows collecting feedback through in-product surveys and reaching customers as they engage with a product.
On top of all the features you’d expect from an NPS software, Qualaroo offers its trademark Nudge technology, which lets you embed NPS survey direction into dynamic prototypes.
Qualaroo also offers iOS and Android Native SDKs for seamless survey creation, design, and targeting.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
Capability to geo-target users
Reporting dashboard
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in the moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
#3. Delighted
Focus: No specific focus
Overview:
Delighted (owned by Qualtrics) is a simple NPS tool that helps companies gather real-time, actionable feedback from customers or employees. The product doesn’t focus on any specific niche, market, or use case. Instead, it offers all the tools any company would expect from a solid NPS tool - the ability to create surveys quickly, add follow-up questions, share surveys with customers through several channels (incl. Email or shareable links), and a reporting dashboard.
Top features:
The ability to run several customer satisfaction surveys - NPS, CSAT, CES
Simple drag-and-drop interface
Ability to email surveys, display as website widget, or share with a dedicated link.
Widget customization
Real-time reporting dashboard, and more.
What customers are saying:
“The drag-and-drop interface makes it very easy to use. We used to use Google Surveys but the interface was horrible which made it take longer for us to design and deploy surveys. Delighted is awesome in that regard because custom surveys are easy to put together, and there are a lot of templates available as well.” Maegan H., Data & Compliance Manager. Originally posted on G2.
#4. Survicate
Focus: No specific focus
Overview:
Survicate is another software dedicated to streamlining customer feedback collection. Much like Delighted, it does not have a particular focus or target market but offers a range of universal features that allow SMBs to evaluate customer satisfaction, sentiment, and more.
Survicate supports a range of delivery channels, from website widgets, email surveys, to in-app surveys, and shareable links. This NPS tool also offers advanced segmentation and targeting to ensure that you can reach and survey the right users at the right time.
Top features:
Wide range of customer satisfaction surveys - NPS, CSAT, and more.
Multi-channel delivery, including email and in-product messaging
Personalization, follow-up questions, and advanced targeting.
Reporting dashboards and integrations, and more.
What customers are saying:
“The main reason we decided to use Survicate and what we enjoy the most is how customizable the entire survey setup is. From choosing question types and disclaimers, editing the web page background, and adding our company logo all the way to the actual integration step, Survicate goes above and beyond in terms of its user experience. The ability to create and send as many surveys as we want is also a huge plus and something we did not find with most of the other vendors we were considering.” Maddy D. Senior Customer Success Manager. Originally posted on G2.
#5. Zonka Feedback
Focus: No specific focus or target market.
Overview:
You could easily call Zonka Feedback an all-in-one customer experience research platform. The product supports a range of survey types - NPS, CSAT, CES. It allows users to create various feedback forms and also deploy surveys on iOS and Android for point-of-sale devices (which you could also use offline.) Not to mention that it focuses on several use cases - website feedback, product feedback, and employee feedback and uses all the features that you could think of to build your surveys - drag and drop interface, survey logic, customer segmentation, and more.
Top features:
Measure NPS across several customer touchpoints including point of sale and offline.
Simple drag-and-drop survey builder
Use skip logic for follow-up questions
Schedule NPS and research specific customer segments
Create NPS-based workflows
View and track responses in real-time
What customers are saying:
“The product is easy to use and clean. Templates are great, and the white-label feature is really good for enterprise products.” Toby E. SME owner. Originally posted on G2.
#6. NiceReply
NiceReply is another all-in-one customer experience platform. This means that its capabilities go beyond just being an NPS tool. At the same time, the product offers quite a lot of features to help you build, launch, and deploy NPS surveys to customers.
With NiceReply, you can create surveys quickly using intuitive tools. You can deliver surveys via a website widget or email. But you can also trigger those automatically after customer experience events, such as closing a customer support ticket. You can add NPS surveys to your email signatures as well. It’s a useful feature if you want to empower your support teams to give customers an unobtrusive option to provide feedback.
Top features:
Ability to collect customer experience feedback through NPS, CSAT, and CES surveys.
Multi-channel survey delivery, including website, email, and email signature links.
Widget customization
Integration with helpdesk platforms
Integration with Slack or MS Teams
Reporting dashboard and analytics
What customers are saying:
“I like that customers we support can leave a detailed review of our interaction, and also rate on a 7-point scale. It is also nice to be able to filter by category in the Nice Reply dashboard window. This is helpful when segmenting team average scores and individual scores. Another great feature of NiceReply is the option to have emails forwarded dependent on time windows, scores, etc.” Nikolas O. Sales representative. Originally posted on G2.
#7. AskNicely
Focus: Field teams
Overview:
AskNicely is quite a unique NPS tool on the list because of its focus on surveying customers in person. Unlike other tools, which aim to help deliver surveys via email or website widgets and survey customers who are not in front of you, AskNicely does so with people you’re intersecting with in real time.
Now, to be clear, AskNicely supports email, website, and other channels. But it also empowers your field teams to collect NPS after each customer interaction through mobile surveys.
Top features:
Measures NPS, CSAT, and CES surveys.
Integrates with Slack and other tools to let you share insights with others on the team
Adds the option to post a review after completing a survey.
What customers are saying:
“I love how user friendly it is for both our clients and myself as a business owner. It helps me to keep track of how well my staff are performing and what areas need to be focused on. It definitely has helped my business as we can see where we need to improve and the areas we are doing really well in.” Dannie E. SME Owner. Originally posted on G2.
#8. SurveySparrow
Focus: Enterprise
Overview:
SurveySparrow calls itself an omnichannel experience management platform, and if judged by its impressive feature-set, it is living up to that label. This also means that SurveySparrow isn’t just an NPS tool (or a survey tool, for that matter.) It’s a robust platform for evaluating and managing customer and employee experience, and its main focus seems to be enterprise-level customers, rather than small businesses.
That said, NPS capabilities are still within what SurveySparrow offers. With the tool, you can launch complex NPS surveys quickly. You can use skip logic to follow up with different customer groups - Promoters, Detractors, or Passives. And naturally, you can analyze and send those insights to other tools, or use them in other areas of the platform.
Top features:
Running NPS surveys across different customer touchpoints.
Use dynamic segments to target specific customers.
Set up follow-up questions and use skip logic to target them at the right customers.
Use SMS, email, and in-app notifications to distribute NPS surveys, and more.
What customers are saying:
“This survey software is one of the best form/data tools for having users take action. People love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. CEO. Originally posted on G2.
#9. Satismeter
Focus: No specific focus.
Overview:
Satismeter (acquired by Productboard in 2022) is a simple and intuitive customer feedback tool focusing on NPS, CSAT, CES, and product market fit surveys. When I say simple, I don’t mean that it’s small. Satismeter focuses on customer feedback collection, and does it amazingly well. With Satismeter, you can run these four survey types easily. You can build surveys quickly, evaluate the data easily, and share it with others through powerful integrations.
Top features:
Ability to run NPS, CSAT, CES, and PMF surveys
Easy survey builder
Design customization
Delivery via website widget, email, or shareable link.
Customer segmentation and survey scheduling, and more.
What customers are saying:
“It's a very easy to use tool, it doesn't need a lot of setup and can integrate with many other tools.“ Carmen V. Customer Success Manager. Originally posted on G2.
#10. YesInsights
Focus: No specific focus or target market.
Overview:
YesInsights is the only tool on this list dedicated entirely to one-question surveys like NPS. With YesInsights, you can run any survey that focuses on asking customers one thing, and collecting their score. YesInsights also focuses on two delivery channels only, too. You can create either a website widget or email survey. But this means that the tool is laser-focused on delivering powerful surveys that basically crush response rates.
Top features:
Ability to quickly launch one-question surveys, including NPS.
Two delivery channels - Website and Email.
Ability to send follow ups to collect more insights.
Reporting dashboards and data analysis.
What customers are saying:
“I can say that I really love how versatil the surveys are, they can just be adapted accord to my needs, they can be short or long, with specific information and different ways to ask the questions, it's just amazing how I can adapt to my need to respond. The surveys are very easy to do and to respond to but they don't stop being dynamic and entertaining, they are good structured so it has a logic to have a full feedback. It recollects the preciss data, I like that very much and I think that the fact that YesInsights is a NPS survey feedback makes everything more flexible and fast.“ Julia M. Manager. Originally posted on G2.
#11. GetFeedback
Focus: No specific focus or target market.
Overview:
GetFeedback is a customer experience platform with a strong focus on NPS. With the tool, you can launch multiple NPS surveys, and manage them at scale with ease. In fact, for GetFeedback, NPS is just part of the customer experience program, and so, with the tool you can launch complex CX research studies spanning different channels and touchpoints. Then, to top it up, you can use the platform's analytics tool to understand your users’ experience and act on your findings.
Top features:
Ability to launch and manage multiple NPS surveys
SMS and website delivery of surveys.
Ability to embed surveys in mobile apps with mobile SDK for iOS and Android
Salesforce integration to personalize surveys better, and target surveys at the best customers, and more.
What customers are saying:
“GetFeedback is very easy to use and implement into any organization's survey strategy. You can customize each survey and even add custom URLs so the recipients won't delete the survey as soon as they receive it.” Megan B. Operations Manager. Originally posted on G2.
Any conversation about NPS inadvertently brings up the issue of software.
But it makes sense, doesn’t it? It’s practically impossible to run an NPS survey without a dedicated tool. How else could you deliver it to customers, process their responses, and share the collected data with others? I don’t even want to imagine how strenuous trying to do it by hand would have been…
But just as understanding the role of software in NPS solves one problem - how to actually run the survey - it immediately creates another:
What NPS software should you use to run yours?
Well, this guide will help you answer it once and for all.
Below, you’ll find an overview of eleven amazing NPS tools. We’ll go through their ideal use cases, see what features they offer, and go through whatever information you need to make an informed decision. I’ve even included some feedback from their customers to help you understand who’s using each tool, and what value they get from it.
Before we get to all that, though, I think it’d be worth it to cover some background information about NPS, and NPS software in general. It’s what you need to know to choose the best NPS tool for you, after all.
So, without any further ado…
What exactly is NPS software?
Let’s start at the beginning - NPS (short for Net Promoter Score) is a widely-used metric that helps evaluate customer loyalty and satisfaction. And it does it in quite an ingenious way (which would also explain the metrics surging popularity, by the way). You see, NPS evaluates loyalty by simply asking how likely customers are to recommend a company's product or service to others.
I’m sure you can see the logic behind it right away. Anyone willing to recommend your product to others MUST be happy about using it, and getting enormous value from it. But a person admitting the opposite attitude, most likely, has a serious negative attitude towards it.
(Which also hints at what NPS really aims to uncover - How many of your customers are willing to praise and recommend you to others.)
Because of its focus on simplicity, the typical NPS survey focuses on just one, very direct question. It looks like this:
Now, as I’m sure you can imagine - The more customers who’ve answered with top scores (ideally, 9 or ten) you have (in NPS, we call them Promoters), the greater customer satisfaction your company enjoys.
That, in turn, means:
Customers are loyal to you and are highly likely to keep using (and paying for) your product.
They’re more likely to bring in referrals, and a lot of them, at that.
They’ll increase your revenue, too. Again, that’s because happy customers continue paying to use your product and bring more people like them to you.
And finally, it’s highly unlikely that they’ll be swayed by a competitor to abandon your app.
The catch? Well, getting all that requires some effort of course. And it all starts with evaluating your current NPS score.
Enter NPS software
The term - NPS software - relates to tools designed to streamline the collection, analysis, and management of NPS data. These tools automate the process of sending NPS surveys to customers, gathering their feedback, calculating NPS scores, and distributing those insights to other stakeholders or tools.
And there is a reason why we talk about NPS software in plural. Although most NPS tools share certain characteristics and solve the same problem, they also differ depending on their focus as well as unique feature set.
In general, you can expect any NPS tool to include features like:
Survey creation and distribution across several delivery channels (i.e., website widget or email.)
Ability to set up a follow-up question,
NPS score calculation,
Widget design customization,
Customer segmentation, or
Reporting dashboards to view collected data.
More advanced tools, however, expand this with additional features, such as:
The ability to run other survey types (i.e., CSAT or CES) and combine their data with NPS to get a complete picture of the company’s customer satisfaction levels.
Survey creation with Ai that helps to create personalized surveys tailored to specific audiences automatically. With such a feature, in just a few clicks, you can create a complete survey (including survey logic) that’s the best-fit for your specific objective and target audience.
TIP: See how our AI-assisted NPS tool - 1Flow - helps companies scale their customer satisfaction and product research.
Advanced user targeting allows displaying surveys to users sharing specific traits or tracking them by actions they perform.
Just some of the targeting options available in 1Flow.
Integration with data warehouses. NPS tools like 1Flow, for example, help turn user feedback into customer data, and use that to power personalized marketing and product experience to serve customers better.
But is advanced NPS software worth the money?
It’s a good question, and one that needs explanation.
First of all, when we talk about advanced NPS software, we don’t necessarily mean more expensive than others. Sure, as with most software, NPS platforms target a wide range of budgets but it doesn’t mean that all advanced tools are expensive.
Secondly, it’s worth considering the value you’re getting from using a more advanced tool.
A basic solution will let you dip your toe in the water when it comes to NPS. It can be a great place to start. But if you also run a mobile app, or need more data for your product teams to understand what drives loyalty and satisfaction, you’ll need more.
You’ll need a way to automate survey creation and delivery because you’ll run more than an occasional NPS survey. For it to deliver strong insights, you need to run NPS continuously, and collect benchmark data to monitor your progress.
You’ll need to see the data in real-time, also because in product development, time is always of essence.
The scale will invertedly become an issue, too. Basic NPS tools work well when you don’t have a large customer base to research. But with the number of customers to survey comes the need for advanced segmentation to always collect the most relevant data.
Finally, you’ll need the tool to integrate with your other systems, from CRM, project management tools, to data warehouses, and more. Because having NPS scores in your dashboard is one thing. Being able to use them to drive product development and the business is something completely different.
Keeping all that in mind, let’s review the best NPS tools on the market today.
11 Best NPS Tools and Software Today
#1. 1Flow - The most data-driven, AI-powered NPS tool
Focus: In-app surveys for mobile apps, websites, and SaaS
Overview:
1Flow is an advanced NPS software platform for conducting in-product user research.
With 1Flow, you can run powerful in-app surveys and deliver in-app messaging to customers as they engage with mobile apps, websites, and web apps.
We’ve designed 1Flow specifically for product managers, user researchers, founders, customer success managers, and UX designers to help them collect a whole range of data. From NPS, CSAT, CES surveys, and feature announcements to running concept testing, feedback collection, bug reports, and even recruiting user interview participants.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
Plus, we made it ridiculously easy to use. You don’t need an engineer or designer to launch your surveys. 1Flow allows you to target users, launch surveys, and get data back all without needing a developer or an app release.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
Email and Slack notifications.
Unique features:
Supports in-app messaging to display notifications and messages to users
1Flow AI that helps create personalized surveys in seconds
Advanced segmentation by traits or performed actions
Advanced personalization
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
#2. Qualaroo
Focus: In-app user research
Overview:
Qualaroo is another tool that helps product teams collect NPS scores from their users at scale. Just like 1Flow, it allows collecting feedback through in-product surveys and reaching customers as they engage with a product.
On top of all the features you’d expect from an NPS software, Qualaroo offers its trademark Nudge technology, which lets you embed NPS survey direction into dynamic prototypes.
Qualaroo also offers iOS and Android Native SDKs for seamless survey creation, design, and targeting.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
Capability to geo-target users
Reporting dashboard
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in the moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
#3. Delighted
Focus: No specific focus
Overview:
Delighted (owned by Qualtrics) is a simple NPS tool that helps companies gather real-time, actionable feedback from customers or employees. The product doesn’t focus on any specific niche, market, or use case. Instead, it offers all the tools any company would expect from a solid NPS tool - the ability to create surveys quickly, add follow-up questions, share surveys with customers through several channels (incl. Email or shareable links), and a reporting dashboard.
Top features:
The ability to run several customer satisfaction surveys - NPS, CSAT, CES
Simple drag-and-drop interface
Ability to email surveys, display as website widget, or share with a dedicated link.
Widget customization
Real-time reporting dashboard, and more.
What customers are saying:
“The drag-and-drop interface makes it very easy to use. We used to use Google Surveys but the interface was horrible which made it take longer for us to design and deploy surveys. Delighted is awesome in that regard because custom surveys are easy to put together, and there are a lot of templates available as well.” Maegan H., Data & Compliance Manager. Originally posted on G2.
#4. Survicate
Focus: No specific focus
Overview:
Survicate is another software dedicated to streamlining customer feedback collection. Much like Delighted, it does not have a particular focus or target market but offers a range of universal features that allow SMBs to evaluate customer satisfaction, sentiment, and more.
Survicate supports a range of delivery channels, from website widgets, email surveys, to in-app surveys, and shareable links. This NPS tool also offers advanced segmentation and targeting to ensure that you can reach and survey the right users at the right time.
Top features:
Wide range of customer satisfaction surveys - NPS, CSAT, and more.
Multi-channel delivery, including email and in-product messaging
Personalization, follow-up questions, and advanced targeting.
Reporting dashboards and integrations, and more.
What customers are saying:
“The main reason we decided to use Survicate and what we enjoy the most is how customizable the entire survey setup is. From choosing question types and disclaimers, editing the web page background, and adding our company logo all the way to the actual integration step, Survicate goes above and beyond in terms of its user experience. The ability to create and send as many surveys as we want is also a huge plus and something we did not find with most of the other vendors we were considering.” Maddy D. Senior Customer Success Manager. Originally posted on G2.
#5. Zonka Feedback
Focus: No specific focus or target market.
Overview:
You could easily call Zonka Feedback an all-in-one customer experience research platform. The product supports a range of survey types - NPS, CSAT, CES. It allows users to create various feedback forms and also deploy surveys on iOS and Android for point-of-sale devices (which you could also use offline.) Not to mention that it focuses on several use cases - website feedback, product feedback, and employee feedback and uses all the features that you could think of to build your surveys - drag and drop interface, survey logic, customer segmentation, and more.
Top features:
Measure NPS across several customer touchpoints including point of sale and offline.
Simple drag-and-drop survey builder
Use skip logic for follow-up questions
Schedule NPS and research specific customer segments
Create NPS-based workflows
View and track responses in real-time
What customers are saying:
“The product is easy to use and clean. Templates are great, and the white-label feature is really good for enterprise products.” Toby E. SME owner. Originally posted on G2.
#6. NiceReply
NiceReply is another all-in-one customer experience platform. This means that its capabilities go beyond just being an NPS tool. At the same time, the product offers quite a lot of features to help you build, launch, and deploy NPS surveys to customers.
With NiceReply, you can create surveys quickly using intuitive tools. You can deliver surveys via a website widget or email. But you can also trigger those automatically after customer experience events, such as closing a customer support ticket. You can add NPS surveys to your email signatures as well. It’s a useful feature if you want to empower your support teams to give customers an unobtrusive option to provide feedback.
Top features:
Ability to collect customer experience feedback through NPS, CSAT, and CES surveys.
Multi-channel survey delivery, including website, email, and email signature links.
Widget customization
Integration with helpdesk platforms
Integration with Slack or MS Teams
Reporting dashboard and analytics
What customers are saying:
“I like that customers we support can leave a detailed review of our interaction, and also rate on a 7-point scale. It is also nice to be able to filter by category in the Nice Reply dashboard window. This is helpful when segmenting team average scores and individual scores. Another great feature of NiceReply is the option to have emails forwarded dependent on time windows, scores, etc.” Nikolas O. Sales representative. Originally posted on G2.
#7. AskNicely
Focus: Field teams
Overview:
AskNicely is quite a unique NPS tool on the list because of its focus on surveying customers in person. Unlike other tools, which aim to help deliver surveys via email or website widgets and survey customers who are not in front of you, AskNicely does so with people you’re intersecting with in real time.
Now, to be clear, AskNicely supports email, website, and other channels. But it also empowers your field teams to collect NPS after each customer interaction through mobile surveys.
Top features:
Measures NPS, CSAT, and CES surveys.
Integrates with Slack and other tools to let you share insights with others on the team
Adds the option to post a review after completing a survey.
What customers are saying:
“I love how user friendly it is for both our clients and myself as a business owner. It helps me to keep track of how well my staff are performing and what areas need to be focused on. It definitely has helped my business as we can see where we need to improve and the areas we are doing really well in.” Dannie E. SME Owner. Originally posted on G2.
#8. SurveySparrow
Focus: Enterprise
Overview:
SurveySparrow calls itself an omnichannel experience management platform, and if judged by its impressive feature-set, it is living up to that label. This also means that SurveySparrow isn’t just an NPS tool (or a survey tool, for that matter.) It’s a robust platform for evaluating and managing customer and employee experience, and its main focus seems to be enterprise-level customers, rather than small businesses.
That said, NPS capabilities are still within what SurveySparrow offers. With the tool, you can launch complex NPS surveys quickly. You can use skip logic to follow up with different customer groups - Promoters, Detractors, or Passives. And naturally, you can analyze and send those insights to other tools, or use them in other areas of the platform.
Top features:
Running NPS surveys across different customer touchpoints.
Use dynamic segments to target specific customers.
Set up follow-up questions and use skip logic to target them at the right customers.
Use SMS, email, and in-app notifications to distribute NPS surveys, and more.
What customers are saying:
“This survey software is one of the best form/data tools for having users take action. People love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. CEO. Originally posted on G2.
#9. Satismeter
Focus: No specific focus.
Overview:
Satismeter (acquired by Productboard in 2022) is a simple and intuitive customer feedback tool focusing on NPS, CSAT, CES, and product market fit surveys. When I say simple, I don’t mean that it’s small. Satismeter focuses on customer feedback collection, and does it amazingly well. With Satismeter, you can run these four survey types easily. You can build surveys quickly, evaluate the data easily, and share it with others through powerful integrations.
Top features:
Ability to run NPS, CSAT, CES, and PMF surveys
Easy survey builder
Design customization
Delivery via website widget, email, or shareable link.
Customer segmentation and survey scheduling, and more.
What customers are saying:
“It's a very easy to use tool, it doesn't need a lot of setup and can integrate with many other tools.“ Carmen V. Customer Success Manager. Originally posted on G2.
#10. YesInsights
Focus: No specific focus or target market.
Overview:
YesInsights is the only tool on this list dedicated entirely to one-question surveys like NPS. With YesInsights, you can run any survey that focuses on asking customers one thing, and collecting their score. YesInsights also focuses on two delivery channels only, too. You can create either a website widget or email survey. But this means that the tool is laser-focused on delivering powerful surveys that basically crush response rates.
Top features:
Ability to quickly launch one-question surveys, including NPS.
Two delivery channels - Website and Email.
Ability to send follow ups to collect more insights.
Reporting dashboards and data analysis.
What customers are saying:
“I can say that I really love how versatil the surveys are, they can just be adapted accord to my needs, they can be short or long, with specific information and different ways to ask the questions, it's just amazing how I can adapt to my need to respond. The surveys are very easy to do and to respond to but they don't stop being dynamic and entertaining, they are good structured so it has a logic to have a full feedback. It recollects the preciss data, I like that very much and I think that the fact that YesInsights is a NPS survey feedback makes everything more flexible and fast.“ Julia M. Manager. Originally posted on G2.
#11. GetFeedback
Focus: No specific focus or target market.
Overview:
GetFeedback is a customer experience platform with a strong focus on NPS. With the tool, you can launch multiple NPS surveys, and manage them at scale with ease. In fact, for GetFeedback, NPS is just part of the customer experience program, and so, with the tool you can launch complex CX research studies spanning different channels and touchpoints. Then, to top it up, you can use the platform's analytics tool to understand your users’ experience and act on your findings.
Top features:
Ability to launch and manage multiple NPS surveys
SMS and website delivery of surveys.
Ability to embed surveys in mobile apps with mobile SDK for iOS and Android
Salesforce integration to personalize surveys better, and target surveys at the best customers, and more.
What customers are saying:
“GetFeedback is very easy to use and implement into any organization's survey strategy. You can customize each survey and even add custom URLs so the recipients won't delete the survey as soon as they receive it.” Megan B. Operations Manager. Originally posted on G2.
Any conversation about NPS inadvertently brings up the issue of software.
But it makes sense, doesn’t it? It’s practically impossible to run an NPS survey without a dedicated tool. How else could you deliver it to customers, process their responses, and share the collected data with others? I don’t even want to imagine how strenuous trying to do it by hand would have been…
But just as understanding the role of software in NPS solves one problem - how to actually run the survey - it immediately creates another:
What NPS software should you use to run yours?
Well, this guide will help you answer it once and for all.
Below, you’ll find an overview of eleven amazing NPS tools. We’ll go through their ideal use cases, see what features they offer, and go through whatever information you need to make an informed decision. I’ve even included some feedback from their customers to help you understand who’s using each tool, and what value they get from it.
Before we get to all that, though, I think it’d be worth it to cover some background information about NPS, and NPS software in general. It’s what you need to know to choose the best NPS tool for you, after all.
So, without any further ado…
What exactly is NPS software?
Let’s start at the beginning - NPS (short for Net Promoter Score) is a widely-used metric that helps evaluate customer loyalty and satisfaction. And it does it in quite an ingenious way (which would also explain the metrics surging popularity, by the way). You see, NPS evaluates loyalty by simply asking how likely customers are to recommend a company's product or service to others.
I’m sure you can see the logic behind it right away. Anyone willing to recommend your product to others MUST be happy about using it, and getting enormous value from it. But a person admitting the opposite attitude, most likely, has a serious negative attitude towards it.
(Which also hints at what NPS really aims to uncover - How many of your customers are willing to praise and recommend you to others.)
Because of its focus on simplicity, the typical NPS survey focuses on just one, very direct question. It looks like this:
Now, as I’m sure you can imagine - The more customers who’ve answered with top scores (ideally, 9 or ten) you have (in NPS, we call them Promoters), the greater customer satisfaction your company enjoys.
That, in turn, means:
Customers are loyal to you and are highly likely to keep using (and paying for) your product.
They’re more likely to bring in referrals, and a lot of them, at that.
They’ll increase your revenue, too. Again, that’s because happy customers continue paying to use your product and bring more people like them to you.
And finally, it’s highly unlikely that they’ll be swayed by a competitor to abandon your app.
The catch? Well, getting all that requires some effort of course. And it all starts with evaluating your current NPS score.
Enter NPS software
The term - NPS software - relates to tools designed to streamline the collection, analysis, and management of NPS data. These tools automate the process of sending NPS surveys to customers, gathering their feedback, calculating NPS scores, and distributing those insights to other stakeholders or tools.
And there is a reason why we talk about NPS software in plural. Although most NPS tools share certain characteristics and solve the same problem, they also differ depending on their focus as well as unique feature set.
In general, you can expect any NPS tool to include features like:
Survey creation and distribution across several delivery channels (i.e., website widget or email.)
Ability to set up a follow-up question,
NPS score calculation,
Widget design customization,
Customer segmentation, or
Reporting dashboards to view collected data.
More advanced tools, however, expand this with additional features, such as:
The ability to run other survey types (i.e., CSAT or CES) and combine their data with NPS to get a complete picture of the company’s customer satisfaction levels.
Survey creation with Ai that helps to create personalized surveys tailored to specific audiences automatically. With such a feature, in just a few clicks, you can create a complete survey (including survey logic) that’s the best-fit for your specific objective and target audience.
TIP: See how our AI-assisted NPS tool - 1Flow - helps companies scale their customer satisfaction and product research.
Advanced user targeting allows displaying surveys to users sharing specific traits or tracking them by actions they perform.
Just some of the targeting options available in 1Flow.
Integration with data warehouses. NPS tools like 1Flow, for example, help turn user feedback into customer data, and use that to power personalized marketing and product experience to serve customers better.
But is advanced NPS software worth the money?
It’s a good question, and one that needs explanation.
First of all, when we talk about advanced NPS software, we don’t necessarily mean more expensive than others. Sure, as with most software, NPS platforms target a wide range of budgets but it doesn’t mean that all advanced tools are expensive.
Secondly, it’s worth considering the value you’re getting from using a more advanced tool.
A basic solution will let you dip your toe in the water when it comes to NPS. It can be a great place to start. But if you also run a mobile app, or need more data for your product teams to understand what drives loyalty and satisfaction, you’ll need more.
You’ll need a way to automate survey creation and delivery because you’ll run more than an occasional NPS survey. For it to deliver strong insights, you need to run NPS continuously, and collect benchmark data to monitor your progress.
You’ll need to see the data in real-time, also because in product development, time is always of essence.
The scale will invertedly become an issue, too. Basic NPS tools work well when you don’t have a large customer base to research. But with the number of customers to survey comes the need for advanced segmentation to always collect the most relevant data.
Finally, you’ll need the tool to integrate with your other systems, from CRM, project management tools, to data warehouses, and more. Because having NPS scores in your dashboard is one thing. Being able to use them to drive product development and the business is something completely different.
Keeping all that in mind, let’s review the best NPS tools on the market today.
11 Best NPS Tools and Software Today
#1. 1Flow - The most data-driven, AI-powered NPS tool
Focus: In-app surveys for mobile apps, websites, and SaaS
Overview:
1Flow is an advanced NPS software platform for conducting in-product user research.
With 1Flow, you can run powerful in-app surveys and deliver in-app messaging to customers as they engage with mobile apps, websites, and web apps.
We’ve designed 1Flow specifically for product managers, user researchers, founders, customer success managers, and UX designers to help them collect a whole range of data. From NPS, CSAT, CES surveys, and feature announcements to running concept testing, feedback collection, bug reports, and even recruiting user interview participants.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
Plus, we made it ridiculously easy to use. You don’t need an engineer or designer to launch your surveys. 1Flow allows you to target users, launch surveys, and get data back all without needing a developer or an app release.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
Email and Slack notifications.
Unique features:
Supports in-app messaging to display notifications and messages to users
1Flow AI that helps create personalized surveys in seconds
Advanced segmentation by traits or performed actions
Advanced personalization
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
#2. Qualaroo
Focus: In-app user research
Overview:
Qualaroo is another tool that helps product teams collect NPS scores from their users at scale. Just like 1Flow, it allows collecting feedback through in-product surveys and reaching customers as they engage with a product.
On top of all the features you’d expect from an NPS software, Qualaroo offers its trademark Nudge technology, which lets you embed NPS survey direction into dynamic prototypes.
Qualaroo also offers iOS and Android Native SDKs for seamless survey creation, design, and targeting.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
Capability to geo-target users
Reporting dashboard
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in the moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
#3. Delighted
Focus: No specific focus
Overview:
Delighted (owned by Qualtrics) is a simple NPS tool that helps companies gather real-time, actionable feedback from customers or employees. The product doesn’t focus on any specific niche, market, or use case. Instead, it offers all the tools any company would expect from a solid NPS tool - the ability to create surveys quickly, add follow-up questions, share surveys with customers through several channels (incl. Email or shareable links), and a reporting dashboard.
Top features:
The ability to run several customer satisfaction surveys - NPS, CSAT, CES
Simple drag-and-drop interface
Ability to email surveys, display as website widget, or share with a dedicated link.
Widget customization
Real-time reporting dashboard, and more.
What customers are saying:
“The drag-and-drop interface makes it very easy to use. We used to use Google Surveys but the interface was horrible which made it take longer for us to design and deploy surveys. Delighted is awesome in that regard because custom surveys are easy to put together, and there are a lot of templates available as well.” Maegan H., Data & Compliance Manager. Originally posted on G2.
#4. Survicate
Focus: No specific focus
Overview:
Survicate is another software dedicated to streamlining customer feedback collection. Much like Delighted, it does not have a particular focus or target market but offers a range of universal features that allow SMBs to evaluate customer satisfaction, sentiment, and more.
Survicate supports a range of delivery channels, from website widgets, email surveys, to in-app surveys, and shareable links. This NPS tool also offers advanced segmentation and targeting to ensure that you can reach and survey the right users at the right time.
Top features:
Wide range of customer satisfaction surveys - NPS, CSAT, and more.
Multi-channel delivery, including email and in-product messaging
Personalization, follow-up questions, and advanced targeting.
Reporting dashboards and integrations, and more.
What customers are saying:
“The main reason we decided to use Survicate and what we enjoy the most is how customizable the entire survey setup is. From choosing question types and disclaimers, editing the web page background, and adding our company logo all the way to the actual integration step, Survicate goes above and beyond in terms of its user experience. The ability to create and send as many surveys as we want is also a huge plus and something we did not find with most of the other vendors we were considering.” Maddy D. Senior Customer Success Manager. Originally posted on G2.
#5. Zonka Feedback
Focus: No specific focus or target market.
Overview:
You could easily call Zonka Feedback an all-in-one customer experience research platform. The product supports a range of survey types - NPS, CSAT, CES. It allows users to create various feedback forms and also deploy surveys on iOS and Android for point-of-sale devices (which you could also use offline.) Not to mention that it focuses on several use cases - website feedback, product feedback, and employee feedback and uses all the features that you could think of to build your surveys - drag and drop interface, survey logic, customer segmentation, and more.
Top features:
Measure NPS across several customer touchpoints including point of sale and offline.
Simple drag-and-drop survey builder
Use skip logic for follow-up questions
Schedule NPS and research specific customer segments
Create NPS-based workflows
View and track responses in real-time
What customers are saying:
“The product is easy to use and clean. Templates are great, and the white-label feature is really good for enterprise products.” Toby E. SME owner. Originally posted on G2.
#6. NiceReply
NiceReply is another all-in-one customer experience platform. This means that its capabilities go beyond just being an NPS tool. At the same time, the product offers quite a lot of features to help you build, launch, and deploy NPS surveys to customers.
With NiceReply, you can create surveys quickly using intuitive tools. You can deliver surveys via a website widget or email. But you can also trigger those automatically after customer experience events, such as closing a customer support ticket. You can add NPS surveys to your email signatures as well. It’s a useful feature if you want to empower your support teams to give customers an unobtrusive option to provide feedback.
Top features:
Ability to collect customer experience feedback through NPS, CSAT, and CES surveys.
Multi-channel survey delivery, including website, email, and email signature links.
Widget customization
Integration with helpdesk platforms
Integration with Slack or MS Teams
Reporting dashboard and analytics
What customers are saying:
“I like that customers we support can leave a detailed review of our interaction, and also rate on a 7-point scale. It is also nice to be able to filter by category in the Nice Reply dashboard window. This is helpful when segmenting team average scores and individual scores. Another great feature of NiceReply is the option to have emails forwarded dependent on time windows, scores, etc.” Nikolas O. Sales representative. Originally posted on G2.
#7. AskNicely
Focus: Field teams
Overview:
AskNicely is quite a unique NPS tool on the list because of its focus on surveying customers in person. Unlike other tools, which aim to help deliver surveys via email or website widgets and survey customers who are not in front of you, AskNicely does so with people you’re intersecting with in real time.
Now, to be clear, AskNicely supports email, website, and other channels. But it also empowers your field teams to collect NPS after each customer interaction through mobile surveys.
Top features:
Measures NPS, CSAT, and CES surveys.
Integrates with Slack and other tools to let you share insights with others on the team
Adds the option to post a review after completing a survey.
What customers are saying:
“I love how user friendly it is for both our clients and myself as a business owner. It helps me to keep track of how well my staff are performing and what areas need to be focused on. It definitely has helped my business as we can see where we need to improve and the areas we are doing really well in.” Dannie E. SME Owner. Originally posted on G2.
#8. SurveySparrow
Focus: Enterprise
Overview:
SurveySparrow calls itself an omnichannel experience management platform, and if judged by its impressive feature-set, it is living up to that label. This also means that SurveySparrow isn’t just an NPS tool (or a survey tool, for that matter.) It’s a robust platform for evaluating and managing customer and employee experience, and its main focus seems to be enterprise-level customers, rather than small businesses.
That said, NPS capabilities are still within what SurveySparrow offers. With the tool, you can launch complex NPS surveys quickly. You can use skip logic to follow up with different customer groups - Promoters, Detractors, or Passives. And naturally, you can analyze and send those insights to other tools, or use them in other areas of the platform.
Top features:
Running NPS surveys across different customer touchpoints.
Use dynamic segments to target specific customers.
Set up follow-up questions and use skip logic to target them at the right customers.
Use SMS, email, and in-app notifications to distribute NPS surveys, and more.
What customers are saying:
“This survey software is one of the best form/data tools for having users take action. People love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. CEO. Originally posted on G2.
#9. Satismeter
Focus: No specific focus.
Overview:
Satismeter (acquired by Productboard in 2022) is a simple and intuitive customer feedback tool focusing on NPS, CSAT, CES, and product market fit surveys. When I say simple, I don’t mean that it’s small. Satismeter focuses on customer feedback collection, and does it amazingly well. With Satismeter, you can run these four survey types easily. You can build surveys quickly, evaluate the data easily, and share it with others through powerful integrations.
Top features:
Ability to run NPS, CSAT, CES, and PMF surveys
Easy survey builder
Design customization
Delivery via website widget, email, or shareable link.
Customer segmentation and survey scheduling, and more.
What customers are saying:
“It's a very easy to use tool, it doesn't need a lot of setup and can integrate with many other tools.“ Carmen V. Customer Success Manager. Originally posted on G2.
#10. YesInsights
Focus: No specific focus or target market.
Overview:
YesInsights is the only tool on this list dedicated entirely to one-question surveys like NPS. With YesInsights, you can run any survey that focuses on asking customers one thing, and collecting their score. YesInsights also focuses on two delivery channels only, too. You can create either a website widget or email survey. But this means that the tool is laser-focused on delivering powerful surveys that basically crush response rates.
Top features:
Ability to quickly launch one-question surveys, including NPS.
Two delivery channels - Website and Email.
Ability to send follow ups to collect more insights.
Reporting dashboards and data analysis.
What customers are saying:
“I can say that I really love how versatil the surveys are, they can just be adapted accord to my needs, they can be short or long, with specific information and different ways to ask the questions, it's just amazing how I can adapt to my need to respond. The surveys are very easy to do and to respond to but they don't stop being dynamic and entertaining, they are good structured so it has a logic to have a full feedback. It recollects the preciss data, I like that very much and I think that the fact that YesInsights is a NPS survey feedback makes everything more flexible and fast.“ Julia M. Manager. Originally posted on G2.
#11. GetFeedback
Focus: No specific focus or target market.
Overview:
GetFeedback is a customer experience platform with a strong focus on NPS. With the tool, you can launch multiple NPS surveys, and manage them at scale with ease. In fact, for GetFeedback, NPS is just part of the customer experience program, and so, with the tool you can launch complex CX research studies spanning different channels and touchpoints. Then, to top it up, you can use the platform's analytics tool to understand your users’ experience and act on your findings.
Top features:
Ability to launch and manage multiple NPS surveys
SMS and website delivery of surveys.
Ability to embed surveys in mobile apps with mobile SDK for iOS and Android
Salesforce integration to personalize surveys better, and target surveys at the best customers, and more.
What customers are saying:
“GetFeedback is very easy to use and implement into any organization's survey strategy. You can customize each survey and even add custom URLs so the recipients won't delete the survey as soon as they receive it.” Megan B. Operations Manager. Originally posted on G2.
Get started with a free trial
We offer a 14-day unlimited use free trial - no credit card required.