14 Best CSAT Software to Choose From In 2024
Discover the best CSAT software solutions for gathering actionable customer feedback to improve customer satisfaction and drive business growth and revenue.
According to research, your unhappy customers tell a total of 16 people on average about their bad experience with your brand.
Just imagine the amount of damaged reputation your brand gets if you don’t measure, and actively work towards improving customer satisfaction levels.
With the right CSAT tool, you can launch targeted surveys to gain valuable insights into your satisfied and dissatisfied customers and improve your product and overall customer satisfaction.
But here is the challenge—there are tons of customer survey software options out there for collecting feedback from customers but not all are designed the same.
For instance, some survey tools enable you to launch in-app surveys where you can gather feedback while users interact with your website or app while others enable you to launch surveys through SMS or via email campaigns.
Some even allow you to collect feedback from users from your competitor’s website.
So how do you pick the best customer satisfaction survey software that aligns with your unique business needs and customer satisfaction goals?
In this in-depth guide, we have compiled a comprehensive list of the best customer satisfaction software solutions to make it easy for you to choose a suitable platform for your business.
Let’s get started.
What is CSAT Software?
CSAT software is a specialized tool or platform designed for creating, distributing, and analyzing surveys online to understand the level of customer satisfaction your product or service offers to users.
The tool enables product managers, user researchers, and marketers to effortlessly collect feedback from people at scale, analyze, and act upon customer satisfaction data.
What Should You Look for in a CSAT Software?
Selecting the right CSAT software among the plethora of options out there can be challenging for starters.
Here is a checklist for choosing a suitable CSAT tool for your business.
Customization Capabilities
Ideally, you should choose CSAT software that enables you to customize the look and feel of your surveys to align with your company goals and survey objectives.
The tool should allow you to personalize survey questions based on your needs, and add branded elements like logos, fonts, and colors to surveys to make them brand-specific.
Segmentation Capabilities
The tool should allow you to segment feedback based on various factors like demographics, purchase history, survey score, etc. This will help you gain deeper insights into specific customer segments to launch tailored surveys
Detailed Survey Reporting
The software should give you in-depth CSAT reports in real-time whether via images, tables, charts, or graphs.
Integration Capabilities
Choose software that seamlessly integrates with the tech stack you already use to streamline workflows, keep your customer data centralized, and minimize manual work.
Ease of Use
The customer satisfaction tool should enable both technical and non-technical staff to create and manage customer surveys effortlessly. Choose software that offers a no-code, drag-and-drop interface, and simple customization options.
Security and Compliance
Today’s potential customers are more concerned about data privacy and security than ever before.
In fact, according to Publicis Sapient’s 2023 Customer Data Survey, 44% of global consumers say they aren’t willing to share their data with any company.
Ensure the CSAT system complies with data privacy regulations such as GDPR and CCPA, to ensure secure data storage and transmission.
Survey Features
The software should enable you to create your preferred types of surveys whether it’s multi-choice, open-ended, closed-ended, NPS, or logic branching based on your specific goals and customer data needs.
Mobile Optimization
The majority of customers prefer to use their mobile devices to do almost everything online from researching products to making purchases and taking surveys. Ensure the software enables you to launch mobile-first surveys.
Automation
The software should enable you to automate workflows to save your team’s time. It should enable you to set triggers to automatically distribute surveys to potential customers at different stages during the user journey based on specific actions they take.
We recommend choosing software that’s built with AI-powered features for efficient feedback collection.
Cost and Pricing
Finally, consider the cost and pricing factors. Does the software offer transparent pricing plans with an array of features that match your budget? Pay attention to subscription models, per-use fees, and potential hidden costs.
The Best CSAT Software to Maximize Customer Satisfaction in 2024
Let’s explore the customer satisfaction software solutions in depth.
1. 1Flow
1Flow is the leading CSAT survey software trusted by 500+ B2C and B2B software companies for various reasons.
The customer insights platform enables you to evaluate customer satisfaction by surveying customers while they interact with your website or use your mobile app. Plus, you can send surveys localized in more than 30 languages.
Apart from CSAT surveys, 1Flow enables you to launch NPS surveys, CES surveys, and PMF surveys, to give a rounded view of customer satisfaction with your brand.
The platform adheres to EU’s data privacy laws ensuring the privacy and protection of sensitive customer information.
Key Features
1Flow connects natively with the tech stack you’re already using to seamlessly sync customer survey data across platforms.
It’s a no-code survey software so you don’t need any coding or technical skills to create and manage customer satisfaction surveys.
The platform is built with an intuitive real-time reporting and insights dashboard to help you track and interpret survey data to derive actionable insights.
1Flow offers a rich array of pre-built user research templates you can adjust the way you want to match your customer survey goals.
The software supports a variety of survey distribution channels like in-app, email, web links, and social media to enable you to connect with your customers on their preferred channels.
Pricing
1Flow pricing starts at $200 per month (billed annually) for teams and individuals to send unlimited surveys. All plans come with a 14-day free trial.
2. SurveyMonkey
SurveyMonkey is the world’s most popular online survey and feedback management tool that enables you to learn what makes your customers happy and turn them into loyal customers or brand advocates.
The platform offers all the tools you need to create and run professional surveys easily.
With this tool, you can create detailed surveys, gather useful data, and analyze it to improve your product and offer a better user experience.
Key Features
The tool offers an extensive library of pre-built and customizable templates for CSAT for quick and efficient survey creation.
No more staring at a blank page. Access a huge library of pre-written questions to get inspired and save time crafting your own.
Distribute surveys seamlessly via QR codes, email campaigns, website pop-ups, social media, or SMS.
Pricing
SurveyMonkey pricing starts at $25 per month per user (billed annually). Their basic plan is free but with limited features.
3. Qualtrics
Qualtrics is a renowned experience management platform offering great features for launching effective customer surveys to uncover the key drivers of customer satisfaction at every touchpoint.
With the software, you can survey your customers at the right time across multiple channels and gain access to all your data in real time on a centralized dashboard.
What’s more? The intuitive drag-and-drop survey software enables you to design your survey with powerful logic, over 100 types of questions, and pre-built survey templates.
Key Features
Qualtrics enables you to design, customize, and modify your customer surveys in
The intuitive dashboard displays real-time survey reports and analysis of your customer data for informed decision-making.
Qualtrics connects with various third-party apps and tools for seamless collaboration and enhanced data management capabilities.
Pricing
Qualtrics is a high-cost tool with pricing plans starting at $1,500 per year.
4. Delighted
Delighted is also another comprehensive platform in the CSAT software space that offers the fastest and easiest way to collect actionable customer feedback to help you measure and improve customer satisfaction.
With this platform, you can create and deliver customizable surveys, view insightful feedback via an intuitive dashboard, and calculate CSAT scores all within the tool.
You can also send a thank you message to survey respondents after completing the survey.
Key Features
Delighted’s curated library of easy-to-use on-brand templates enables you to create engaging satisfaction surveys with ease.
The tool presents survey data in the form of charts and color-coded graphs to provide clear and useful insights.
Multiple survey distribution channels enables you to reach customers in delightful ways.
Pricing
Delighted pricing starts at $17 per month per user (billed yearly). They have a free-forever plan but with limited features.
5. QuestionPro
QuestionPro is popular in the SMS survey software category.
The platform comprises an advanced research suite of tools that let you create and deliver CSAT text surveys, capture real-time customer insights, and analyze data efficiently.
Advanced features like customizable survey creation and advanced data analysis capabilities streamline survey creation, distribution, and analysis to help boost customer satisfaction and business growth.
Key Features
QuestionPro’s intuitive and user-friendly reporting dashboard enables you to view real-time CSAT survey reports for easy analysis and interpretation.
The tool has a vast library of ready-made customizable templates to simplify survey creation and distribution.
The tool enables users to send multilingual surveys in different languages to gather better responses.
Pricing
QuestionPro pricing starts at $99 per month per user (billed annually). They have a free version with limited features.
6. Zoho Survey
Boasting a huge library of expertly made templates and other incredible features, Zoho Survey is a user-friendly web-based survey and questionnaire-builder software that lets you understand your customers’ perceptions of your products or services, helping you improve their experiences.
All Zoho Survey’s survey templates have been customized to match your brand’s specific needs.
Key Features
Zoho Survey allows you to drag-and-drop questions to create and personalize surveys in the shortest time possible.
The platform offers multiple templates fine-tuned by experts to make survey creation a breeze.
The platform integrates with the other software solutions you’re already using to streamline survey workflow.
Pricing
Zoho Survey pricing starts at $29 per 3000 responses per month.
7. Jotform
![[svg-to-png output image]](https://framerusercontent.com/images/1RfYD8q0FApJM1wBmeE68DMbo4.png)
Whether you’re conducting research or gathering customer feedback to enhance customer satisfaction, Jotform has your back.
With this tool, you can design engaging online surveys by just dragging and dropping elements in place.
From there, you can add survey questions, set up conditional logic, and distribute your surveys online to start gathering survey responses right away.
To boost survey response rates, Jotform allows you to ask relevant questions using interactive surveys.
Specifically, Jotform is focused on educational institutions, startups, and nonprofits.
Key Features
The online form builder enables you to create classic surveys that include all questions on a single page.
Jotform’s Form Calculation widget enables you to perform calculations automatically.
It enables you to add surveys to any web page by just copying and pasting a unique embed code into the HTML editor on your website—no coding skills are required to do all this.
Pricing
Jotform pricing starts at $34 per user per team, per month (billed annually)
8. NiceReply
NiceReply is an all-in-one customer relationship management and survey tool built to help customer support teams deliver the best customer service to customers.
With the customer support software, you can track your customer service quality by collecting immediate customer feedback after resolving a ticket or closing a conversation or deal.
The tool uses a couple of CSAT rating scales including thumbs up/down, smileys, 5-star, and 10-star to enable you to send and manage CSAT, CES & NPS surveys effortlessly.
Key Features
The tool enables you to launch post-resolution email surveys to get the feedback you need about customer satisfaction, loyalty, and advocacy,
NiceReply supports the helpdesk system you’re currently using.
The tool supports multiple rating scales including stars, thumbs up/down and smiley faces to help you launch CX surveys aligned with your brand goals.
Pricing
NiceReply pricing starts at $59 per 3 users, per month (billed annually). All plans come with a 14-day free trial.
9. Qualaroo
Want a tool that enables you to launch app surveys or collect feedback from visitors on your website as well as on competitor sites and collect customer feedback at the right moment?
Try this software.
Qualaroo is an on-site data and customer feedback collection software that enables companies to design and distribute surveys through multiple channels to target a broader audience and gather contextual insights.
Key Features
The software uses pre-built professional templates and various types of questions for launching surveys.
It organizes free-form text into easy-to-interpret data so you can understand customer sentiments efficiently.
Qualaroo enables users to target customers at the right time with the right questions and on the channels they use frequently.
Pricing
Qualaroo pricing starts at $239.88 per year.
10. SurveySparrow
SurveySparrow is a versatile experience management platform that enables companies to collect, analyze, and act on feedback in real-time to refine user experience, product experience, and employee experience.
With the platform, you can design conversational surveys of various types for different purposes, in a variety of languages to target a broader audience.
Key Features
The platform’s centralized dashboard enables you to view customer data in one place for easy, real-time analysis and collaboration.
Through multiple survey distribution channels, users can send surveys to customers on the platforms they use frequently.
SurveySparrow integrates with your favorite tools for seamless CSAT workflows.
Pricing
SurveySparrow pricing is available on request. All plans come with a 14-day free trial.
11. Churn360
As the name suggests, Churn360 is a customer retention and engagement platform focused on giving companies a 360 view of their customers to understand and mitigate customer churn.
Specifically, the customer success solution is designed for B2B SaaS companies to create CSAT to gather actionable insights to predict customer health, reduce churn, and accelerate retention and revenue.
Key Features
The CSAT survey tool connects with all your 3rd party tools for a 360 view of customer journey.
The tool enables you to identify customers who are at risk of churning to take proactive customer management initiatives to mitigate churn.
The customizable templates enable you to easily create and distribute CSAT surveys via multiple platforms to capture real-time feedback and insights from your customers.
Pricing
Churn360 pricing starts at $299 per month (billed annually).
12. Pendo
Pendo is a product analytics platform that helps product, marketing, customer success, IT, and marketing teams launch effective surveys to uncover what customers need, develop best-in-class products, and deliver excellent digital experiences.
With this tool, product teams can easily capture and analyze customer feedback in-app or on your website.
Key Features
The tool’s intuitive dashboard enables you to design and send stunning surveys in-app or within your website for contextual relevant feedback.
Through triggered surveys users can send CSAT surveys based on specific actions customers take to reach the right users to gather targeted feedback from relevant customers.
Pendo connects with platforms you’re already using for a unified view of customer feedback.
Pricing
Pendo’s pricing is available on request. Their free version has limited features.
13. Simplesat
Collecting, analyzing, understanding, and working on customer feedback is never an easy task. Not anymore with this tool.
Simplesat is a web-based survey tool and customer satisfaction survey tool that enables users to set up one-click surveys and deliver them to their customers in minutes.
With this system, you can easily create and distribute fun and engaging surveys and gather insightful and actionable feedback effortlessly.
Key Features
You can connect Simplesat with your existing helpdesk to streamline CSAT workflows.
The platform also integrates with Google Sheets to help you analyze feedback data manually.
The platform enables you to send follow-up email reminders to people who haven’t responded to your survey to increase response rates.
Pricing
Simplesat pricing starts at $119 per month. They also have a free, 14-day full-access trial.
14. InputKit
InputKit is yet another leading customer experience platform focused on helping companies across different industries enhance their experience, solidify their reputation on the internet, and gauge their employee performance.
The software enables users to deliver automated and tailored satisfaction surveys to customers to better understand what they want.
Key Features
InputKit enables you to distribute automated tailored surveys at the right time via email or SMS to efficiently improve the overall experience.
It’s centralized dashboard enables you to monitor vital CSAT survey performance indicators in real time.
Pricing
InputKit price is not displayed on their website.
People Also Ask / Frequently Asked Questions
Here are some common questions people also ask when finding out more about customer satisfaction software systems.
What's the Difference Between Customer Satisfaction, Customer Experience, and Customer Success Software?
While the three types of software focus on helping users understand and improve user interactions, they focus on different aspects of the customer journey.
Customer Satisfaction Software focuses on evaluating satisfaction levels to increase satisfied customers, Customer Experience Software gives you a holistic view of the entire user journey to boost customer relationships whereas Customer Success Software is geared toward ensuring customers obtain ongoing value and success during their interactions with a business.
What Metrics Should You Track for Customer Satisfaction?
While you can track many different types of customer satisfaction metrics depending on your specific business goals, the most commonly used metrics include:
Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Churn Rate (CCR).
How to Improve Your CSAT Performance?
Here are practical tips to elevate your CSAT performance:
Make customer feedback collection a central pillar and strengthen customer relationships.
Address customer concerns on time and with genuine empathy.
Send targeted and personalized surveys to your customers based on their demographics, purchase history, and other criteria.
Leverage negative feedback to enhance your service.
Leverage proactive support and technology.
Deliver surveys through channels your customers use frequently.
Empower your customer support team with tools to address issues promptly.
Measure and optimize key metrics like CSAT, CES, churn rate, and CLV constantly.
Conclusion
Good CSAT software tools are crucial for speeding up customer feedback collection, and analysis to improve customer satisfaction and drive business growth.
As you can see, there are plenty of software solutions for evaluating customer satisfaction out there.
However, the best solution depends entirely on your specific business needs, budget, and use case.
The 14 customer satisfaction software tools reviewed here come with unique features to help you gain a deeper understanding of your customers and improve their satisfaction with your product or service.
Take your time to evaluate them so that you can pick one that aligns with your survey and overall business goals.
According to research, your unhappy customers tell a total of 16 people on average about their bad experience with your brand.
Just imagine the amount of damaged reputation your brand gets if you don’t measure, and actively work towards improving customer satisfaction levels.
With the right CSAT tool, you can launch targeted surveys to gain valuable insights into your satisfied and dissatisfied customers and improve your product and overall customer satisfaction.
But here is the challenge—there are tons of customer survey software options out there for collecting feedback from customers but not all are designed the same.
For instance, some survey tools enable you to launch in-app surveys where you can gather feedback while users interact with your website or app while others enable you to launch surveys through SMS or via email campaigns.
Some even allow you to collect feedback from users from your competitor’s website.
So how do you pick the best customer satisfaction survey software that aligns with your unique business needs and customer satisfaction goals?
In this in-depth guide, we have compiled a comprehensive list of the best customer satisfaction software solutions to make it easy for you to choose a suitable platform for your business.
Let’s get started.
What is CSAT Software?
CSAT software is a specialized tool or platform designed for creating, distributing, and analyzing surveys online to understand the level of customer satisfaction your product or service offers to users.
The tool enables product managers, user researchers, and marketers to effortlessly collect feedback from people at scale, analyze, and act upon customer satisfaction data.
What Should You Look for in a CSAT Software?
Selecting the right CSAT software among the plethora of options out there can be challenging for starters.
Here is a checklist for choosing a suitable CSAT tool for your business.
Customization Capabilities
Ideally, you should choose CSAT software that enables you to customize the look and feel of your surveys to align with your company goals and survey objectives.
The tool should allow you to personalize survey questions based on your needs, and add branded elements like logos, fonts, and colors to surveys to make them brand-specific.
Segmentation Capabilities
The tool should allow you to segment feedback based on various factors like demographics, purchase history, survey score, etc. This will help you gain deeper insights into specific customer segments to launch tailored surveys
Detailed Survey Reporting
The software should give you in-depth CSAT reports in real-time whether via images, tables, charts, or graphs.
Integration Capabilities
Choose software that seamlessly integrates with the tech stack you already use to streamline workflows, keep your customer data centralized, and minimize manual work.
Ease of Use
The customer satisfaction tool should enable both technical and non-technical staff to create and manage customer surveys effortlessly. Choose software that offers a no-code, drag-and-drop interface, and simple customization options.
Security and Compliance
Today’s potential customers are more concerned about data privacy and security than ever before.
In fact, according to Publicis Sapient’s 2023 Customer Data Survey, 44% of global consumers say they aren’t willing to share their data with any company.
Ensure the CSAT system complies with data privacy regulations such as GDPR and CCPA, to ensure secure data storage and transmission.
Survey Features
The software should enable you to create your preferred types of surveys whether it’s multi-choice, open-ended, closed-ended, NPS, or logic branching based on your specific goals and customer data needs.
Mobile Optimization
The majority of customers prefer to use their mobile devices to do almost everything online from researching products to making purchases and taking surveys. Ensure the software enables you to launch mobile-first surveys.
Automation
The software should enable you to automate workflows to save your team’s time. It should enable you to set triggers to automatically distribute surveys to potential customers at different stages during the user journey based on specific actions they take.
We recommend choosing software that’s built with AI-powered features for efficient feedback collection.
Cost and Pricing
Finally, consider the cost and pricing factors. Does the software offer transparent pricing plans with an array of features that match your budget? Pay attention to subscription models, per-use fees, and potential hidden costs.
The Best CSAT Software to Maximize Customer Satisfaction in 2024
Let’s explore the customer satisfaction software solutions in depth.
1. 1Flow
1Flow is the leading CSAT survey software trusted by 500+ B2C and B2B software companies for various reasons.
The customer insights platform enables you to evaluate customer satisfaction by surveying customers while they interact with your website or use your mobile app. Plus, you can send surveys localized in more than 30 languages.
Apart from CSAT surveys, 1Flow enables you to launch NPS surveys, CES surveys, and PMF surveys, to give a rounded view of customer satisfaction with your brand.
The platform adheres to EU’s data privacy laws ensuring the privacy and protection of sensitive customer information.
Key Features
1Flow connects natively with the tech stack you’re already using to seamlessly sync customer survey data across platforms.
It’s a no-code survey software so you don’t need any coding or technical skills to create and manage customer satisfaction surveys.
The platform is built with an intuitive real-time reporting and insights dashboard to help you track and interpret survey data to derive actionable insights.
1Flow offers a rich array of pre-built user research templates you can adjust the way you want to match your customer survey goals.
The software supports a variety of survey distribution channels like in-app, email, web links, and social media to enable you to connect with your customers on their preferred channels.
Pricing
1Flow pricing starts at $200 per month (billed annually) for teams and individuals to send unlimited surveys. All plans come with a 14-day free trial.
2. SurveyMonkey
SurveyMonkey is the world’s most popular online survey and feedback management tool that enables you to learn what makes your customers happy and turn them into loyal customers or brand advocates.
The platform offers all the tools you need to create and run professional surveys easily.
With this tool, you can create detailed surveys, gather useful data, and analyze it to improve your product and offer a better user experience.
Key Features
The tool offers an extensive library of pre-built and customizable templates for CSAT for quick and efficient survey creation.
No more staring at a blank page. Access a huge library of pre-written questions to get inspired and save time crafting your own.
Distribute surveys seamlessly via QR codes, email campaigns, website pop-ups, social media, or SMS.
Pricing
SurveyMonkey pricing starts at $25 per month per user (billed annually). Their basic plan is free but with limited features.
3. Qualtrics
Qualtrics is a renowned experience management platform offering great features for launching effective customer surveys to uncover the key drivers of customer satisfaction at every touchpoint.
With the software, you can survey your customers at the right time across multiple channels and gain access to all your data in real time on a centralized dashboard.
What’s more? The intuitive drag-and-drop survey software enables you to design your survey with powerful logic, over 100 types of questions, and pre-built survey templates.
Key Features
Qualtrics enables you to design, customize, and modify your customer surveys in
The intuitive dashboard displays real-time survey reports and analysis of your customer data for informed decision-making.
Qualtrics connects with various third-party apps and tools for seamless collaboration and enhanced data management capabilities.
Pricing
Qualtrics is a high-cost tool with pricing plans starting at $1,500 per year.
4. Delighted
Delighted is also another comprehensive platform in the CSAT software space that offers the fastest and easiest way to collect actionable customer feedback to help you measure and improve customer satisfaction.
With this platform, you can create and deliver customizable surveys, view insightful feedback via an intuitive dashboard, and calculate CSAT scores all within the tool.
You can also send a thank you message to survey respondents after completing the survey.
Key Features
Delighted’s curated library of easy-to-use on-brand templates enables you to create engaging satisfaction surveys with ease.
The tool presents survey data in the form of charts and color-coded graphs to provide clear and useful insights.
Multiple survey distribution channels enables you to reach customers in delightful ways.
Pricing
Delighted pricing starts at $17 per month per user (billed yearly). They have a free-forever plan but with limited features.
5. QuestionPro
QuestionPro is popular in the SMS survey software category.
The platform comprises an advanced research suite of tools that let you create and deliver CSAT text surveys, capture real-time customer insights, and analyze data efficiently.
Advanced features like customizable survey creation and advanced data analysis capabilities streamline survey creation, distribution, and analysis to help boost customer satisfaction and business growth.
Key Features
QuestionPro’s intuitive and user-friendly reporting dashboard enables you to view real-time CSAT survey reports for easy analysis and interpretation.
The tool has a vast library of ready-made customizable templates to simplify survey creation and distribution.
The tool enables users to send multilingual surveys in different languages to gather better responses.
Pricing
QuestionPro pricing starts at $99 per month per user (billed annually). They have a free version with limited features.
6. Zoho Survey
Boasting a huge library of expertly made templates and other incredible features, Zoho Survey is a user-friendly web-based survey and questionnaire-builder software that lets you understand your customers’ perceptions of your products or services, helping you improve their experiences.
All Zoho Survey’s survey templates have been customized to match your brand’s specific needs.
Key Features
Zoho Survey allows you to drag-and-drop questions to create and personalize surveys in the shortest time possible.
The platform offers multiple templates fine-tuned by experts to make survey creation a breeze.
The platform integrates with the other software solutions you’re already using to streamline survey workflow.
Pricing
Zoho Survey pricing starts at $29 per 3000 responses per month.
7. Jotform
Whether you’re conducting research or gathering customer feedback to enhance customer satisfaction, Jotform has your back.
With this tool, you can design engaging online surveys by just dragging and dropping elements in place.
From there, you can add survey questions, set up conditional logic, and distribute your surveys online to start gathering survey responses right away.
To boost survey response rates, Jotform allows you to ask relevant questions using interactive surveys.
Specifically, Jotform is focused on educational institutions, startups, and nonprofits.
Key Features
The online form builder enables you to create classic surveys that include all questions on a single page.
Jotform’s Form Calculation widget enables you to perform calculations automatically.
It enables you to add surveys to any web page by just copying and pasting a unique embed code into the HTML editor on your website—no coding skills are required to do all this.
Pricing
Jotform pricing starts at $34 per user per team, per month (billed annually)
8. NiceReply
NiceReply is an all-in-one customer relationship management and survey tool built to help customer support teams deliver the best customer service to customers.
With the customer support software, you can track your customer service quality by collecting immediate customer feedback after resolving a ticket or closing a conversation or deal.
The tool uses a couple of CSAT rating scales including thumbs up/down, smileys, 5-star, and 10-star to enable you to send and manage CSAT, CES & NPS surveys effortlessly.
Key Features
The tool enables you to launch post-resolution email surveys to get the feedback you need about customer satisfaction, loyalty, and advocacy,
NiceReply supports the helpdesk system you’re currently using.
The tool supports multiple rating scales including stars, thumbs up/down and smiley faces to help you launch CX surveys aligned with your brand goals.
Pricing
NiceReply pricing starts at $59 per 3 users, per month (billed annually). All plans come with a 14-day free trial.
9. Qualaroo
Want a tool that enables you to launch app surveys or collect feedback from visitors on your website as well as on competitor sites and collect customer feedback at the right moment?
Try this software.
Qualaroo is an on-site data and customer feedback collection software that enables companies to design and distribute surveys through multiple channels to target a broader audience and gather contextual insights.
Key Features
The software uses pre-built professional templates and various types of questions for launching surveys.
It organizes free-form text into easy-to-interpret data so you can understand customer sentiments efficiently.
Qualaroo enables users to target customers at the right time with the right questions and on the channels they use frequently.
Pricing
Qualaroo pricing starts at $239.88 per year.
10. SurveySparrow
SurveySparrow is a versatile experience management platform that enables companies to collect, analyze, and act on feedback in real-time to refine user experience, product experience, and employee experience.
With the platform, you can design conversational surveys of various types for different purposes, in a variety of languages to target a broader audience.
Key Features
The platform’s centralized dashboard enables you to view customer data in one place for easy, real-time analysis and collaboration.
Through multiple survey distribution channels, users can send surveys to customers on the platforms they use frequently.
SurveySparrow integrates with your favorite tools for seamless CSAT workflows.
Pricing
SurveySparrow pricing is available on request. All plans come with a 14-day free trial.
11. Churn360
As the name suggests, Churn360 is a customer retention and engagement platform focused on giving companies a 360 view of their customers to understand and mitigate customer churn.
Specifically, the customer success solution is designed for B2B SaaS companies to create CSAT to gather actionable insights to predict customer health, reduce churn, and accelerate retention and revenue.
Key Features
The CSAT survey tool connects with all your 3rd party tools for a 360 view of customer journey.
The tool enables you to identify customers who are at risk of churning to take proactive customer management initiatives to mitigate churn.
The customizable templates enable you to easily create and distribute CSAT surveys via multiple platforms to capture real-time feedback and insights from your customers.
Pricing
Churn360 pricing starts at $299 per month (billed annually).
12. Pendo
Pendo is a product analytics platform that helps product, marketing, customer success, IT, and marketing teams launch effective surveys to uncover what customers need, develop best-in-class products, and deliver excellent digital experiences.
With this tool, product teams can easily capture and analyze customer feedback in-app or on your website.
Key Features
The tool’s intuitive dashboard enables you to design and send stunning surveys in-app or within your website for contextual relevant feedback.
Through triggered surveys users can send CSAT surveys based on specific actions customers take to reach the right users to gather targeted feedback from relevant customers.
Pendo connects with platforms you’re already using for a unified view of customer feedback.
Pricing
Pendo’s pricing is available on request. Their free version has limited features.
13. Simplesat
Collecting, analyzing, understanding, and working on customer feedback is never an easy task. Not anymore with this tool.
Simplesat is a web-based survey tool and customer satisfaction survey tool that enables users to set up one-click surveys and deliver them to their customers in minutes.
With this system, you can easily create and distribute fun and engaging surveys and gather insightful and actionable feedback effortlessly.
Key Features
You can connect Simplesat with your existing helpdesk to streamline CSAT workflows.
The platform also integrates with Google Sheets to help you analyze feedback data manually.
The platform enables you to send follow-up email reminders to people who haven’t responded to your survey to increase response rates.
Pricing
Simplesat pricing starts at $119 per month. They also have a free, 14-day full-access trial.
14. InputKit
InputKit is yet another leading customer experience platform focused on helping companies across different industries enhance their experience, solidify their reputation on the internet, and gauge their employee performance.
The software enables users to deliver automated and tailored satisfaction surveys to customers to better understand what they want.
Key Features
InputKit enables you to distribute automated tailored surveys at the right time via email or SMS to efficiently improve the overall experience.
It’s centralized dashboard enables you to monitor vital CSAT survey performance indicators in real time.
Pricing
InputKit price is not displayed on their website.
People Also Ask / Frequently Asked Questions
Here are some common questions people also ask when finding out more about customer satisfaction software systems.
What's the Difference Between Customer Satisfaction, Customer Experience, and Customer Success Software?
While the three types of software focus on helping users understand and improve user interactions, they focus on different aspects of the customer journey.
Customer Satisfaction Software focuses on evaluating satisfaction levels to increase satisfied customers, Customer Experience Software gives you a holistic view of the entire user journey to boost customer relationships whereas Customer Success Software is geared toward ensuring customers obtain ongoing value and success during their interactions with a business.
What Metrics Should You Track for Customer Satisfaction?
While you can track many different types of customer satisfaction metrics depending on your specific business goals, the most commonly used metrics include:
Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Churn Rate (CCR).
How to Improve Your CSAT Performance?
Here are practical tips to elevate your CSAT performance:
Make customer feedback collection a central pillar and strengthen customer relationships.
Address customer concerns on time and with genuine empathy.
Send targeted and personalized surveys to your customers based on their demographics, purchase history, and other criteria.
Leverage negative feedback to enhance your service.
Leverage proactive support and technology.
Deliver surveys through channels your customers use frequently.
Empower your customer support team with tools to address issues promptly.
Measure and optimize key metrics like CSAT, CES, churn rate, and CLV constantly.
Conclusion
Good CSAT software tools are crucial for speeding up customer feedback collection, and analysis to improve customer satisfaction and drive business growth.
As you can see, there are plenty of software solutions for evaluating customer satisfaction out there.
However, the best solution depends entirely on your specific business needs, budget, and use case.
The 14 customer satisfaction software tools reviewed here come with unique features to help you gain a deeper understanding of your customers and improve their satisfaction with your product or service.
Take your time to evaluate them so that you can pick one that aligns with your survey and overall business goals.
According to research, your unhappy customers tell a total of 16 people on average about their bad experience with your brand.
Just imagine the amount of damaged reputation your brand gets if you don’t measure, and actively work towards improving customer satisfaction levels.
With the right CSAT tool, you can launch targeted surveys to gain valuable insights into your satisfied and dissatisfied customers and improve your product and overall customer satisfaction.
But here is the challenge—there are tons of customer survey software options out there for collecting feedback from customers but not all are designed the same.
For instance, some survey tools enable you to launch in-app surveys where you can gather feedback while users interact with your website or app while others enable you to launch surveys through SMS or via email campaigns.
Some even allow you to collect feedback from users from your competitor’s website.
So how do you pick the best customer satisfaction survey software that aligns with your unique business needs and customer satisfaction goals?
In this in-depth guide, we have compiled a comprehensive list of the best customer satisfaction software solutions to make it easy for you to choose a suitable platform for your business.
Let’s get started.
What is CSAT Software?
CSAT software is a specialized tool or platform designed for creating, distributing, and analyzing surveys online to understand the level of customer satisfaction your product or service offers to users.
The tool enables product managers, user researchers, and marketers to effortlessly collect feedback from people at scale, analyze, and act upon customer satisfaction data.
What Should You Look for in a CSAT Software?
Selecting the right CSAT software among the plethora of options out there can be challenging for starters.
Here is a checklist for choosing a suitable CSAT tool for your business.
Customization Capabilities
Ideally, you should choose CSAT software that enables you to customize the look and feel of your surveys to align with your company goals and survey objectives.
The tool should allow you to personalize survey questions based on your needs, and add branded elements like logos, fonts, and colors to surveys to make them brand-specific.
Segmentation Capabilities
The tool should allow you to segment feedback based on various factors like demographics, purchase history, survey score, etc. This will help you gain deeper insights into specific customer segments to launch tailored surveys
Detailed Survey Reporting
The software should give you in-depth CSAT reports in real-time whether via images, tables, charts, or graphs.
Integration Capabilities
Choose software that seamlessly integrates with the tech stack you already use to streamline workflows, keep your customer data centralized, and minimize manual work.
Ease of Use
The customer satisfaction tool should enable both technical and non-technical staff to create and manage customer surveys effortlessly. Choose software that offers a no-code, drag-and-drop interface, and simple customization options.
Security and Compliance
Today’s potential customers are more concerned about data privacy and security than ever before.
In fact, according to Publicis Sapient’s 2023 Customer Data Survey, 44% of global consumers say they aren’t willing to share their data with any company.
Ensure the CSAT system complies with data privacy regulations such as GDPR and CCPA, to ensure secure data storage and transmission.
Survey Features
The software should enable you to create your preferred types of surveys whether it’s multi-choice, open-ended, closed-ended, NPS, or logic branching based on your specific goals and customer data needs.
Mobile Optimization
The majority of customers prefer to use their mobile devices to do almost everything online from researching products to making purchases and taking surveys. Ensure the software enables you to launch mobile-first surveys.
Automation
The software should enable you to automate workflows to save your team’s time. It should enable you to set triggers to automatically distribute surveys to potential customers at different stages during the user journey based on specific actions they take.
We recommend choosing software that’s built with AI-powered features for efficient feedback collection.
Cost and Pricing
Finally, consider the cost and pricing factors. Does the software offer transparent pricing plans with an array of features that match your budget? Pay attention to subscription models, per-use fees, and potential hidden costs.
The Best CSAT Software to Maximize Customer Satisfaction in 2024
Let’s explore the customer satisfaction software solutions in depth.
1. 1Flow
1Flow is the leading CSAT survey software trusted by 500+ B2C and B2B software companies for various reasons.
The customer insights platform enables you to evaluate customer satisfaction by surveying customers while they interact with your website or use your mobile app. Plus, you can send surveys localized in more than 30 languages.
Apart from CSAT surveys, 1Flow enables you to launch NPS surveys, CES surveys, and PMF surveys, to give a rounded view of customer satisfaction with your brand.
The platform adheres to EU’s data privacy laws ensuring the privacy and protection of sensitive customer information.
Key Features
1Flow connects natively with the tech stack you’re already using to seamlessly sync customer survey data across platforms.
It’s a no-code survey software so you don’t need any coding or technical skills to create and manage customer satisfaction surveys.
The platform is built with an intuitive real-time reporting and insights dashboard to help you track and interpret survey data to derive actionable insights.
1Flow offers a rich array of pre-built user research templates you can adjust the way you want to match your customer survey goals.
The software supports a variety of survey distribution channels like in-app, email, web links, and social media to enable you to connect with your customers on their preferred channels.
Pricing
1Flow pricing starts at $200 per month (billed annually) for teams and individuals to send unlimited surveys. All plans come with a 14-day free trial.
2. SurveyMonkey
SurveyMonkey is the world’s most popular online survey and feedback management tool that enables you to learn what makes your customers happy and turn them into loyal customers or brand advocates.
The platform offers all the tools you need to create and run professional surveys easily.
With this tool, you can create detailed surveys, gather useful data, and analyze it to improve your product and offer a better user experience.
Key Features
The tool offers an extensive library of pre-built and customizable templates for CSAT for quick and efficient survey creation.
No more staring at a blank page. Access a huge library of pre-written questions to get inspired and save time crafting your own.
Distribute surveys seamlessly via QR codes, email campaigns, website pop-ups, social media, or SMS.
Pricing
SurveyMonkey pricing starts at $25 per month per user (billed annually). Their basic plan is free but with limited features.
3. Qualtrics
Qualtrics is a renowned experience management platform offering great features for launching effective customer surveys to uncover the key drivers of customer satisfaction at every touchpoint.
With the software, you can survey your customers at the right time across multiple channels and gain access to all your data in real time on a centralized dashboard.
What’s more? The intuitive drag-and-drop survey software enables you to design your survey with powerful logic, over 100 types of questions, and pre-built survey templates.
Key Features
Qualtrics enables you to design, customize, and modify your customer surveys in
The intuitive dashboard displays real-time survey reports and analysis of your customer data for informed decision-making.
Qualtrics connects with various third-party apps and tools for seamless collaboration and enhanced data management capabilities.
Pricing
Qualtrics is a high-cost tool with pricing plans starting at $1,500 per year.
4. Delighted
Delighted is also another comprehensive platform in the CSAT software space that offers the fastest and easiest way to collect actionable customer feedback to help you measure and improve customer satisfaction.
With this platform, you can create and deliver customizable surveys, view insightful feedback via an intuitive dashboard, and calculate CSAT scores all within the tool.
You can also send a thank you message to survey respondents after completing the survey.
Key Features
Delighted’s curated library of easy-to-use on-brand templates enables you to create engaging satisfaction surveys with ease.
The tool presents survey data in the form of charts and color-coded graphs to provide clear and useful insights.
Multiple survey distribution channels enables you to reach customers in delightful ways.
Pricing
Delighted pricing starts at $17 per month per user (billed yearly). They have a free-forever plan but with limited features.
5. QuestionPro
QuestionPro is popular in the SMS survey software category.
The platform comprises an advanced research suite of tools that let you create and deliver CSAT text surveys, capture real-time customer insights, and analyze data efficiently.
Advanced features like customizable survey creation and advanced data analysis capabilities streamline survey creation, distribution, and analysis to help boost customer satisfaction and business growth.
Key Features
QuestionPro’s intuitive and user-friendly reporting dashboard enables you to view real-time CSAT survey reports for easy analysis and interpretation.
The tool has a vast library of ready-made customizable templates to simplify survey creation and distribution.
The tool enables users to send multilingual surveys in different languages to gather better responses.
Pricing
QuestionPro pricing starts at $99 per month per user (billed annually). They have a free version with limited features.
6. Zoho Survey
Boasting a huge library of expertly made templates and other incredible features, Zoho Survey is a user-friendly web-based survey and questionnaire-builder software that lets you understand your customers’ perceptions of your products or services, helping you improve their experiences.
All Zoho Survey’s survey templates have been customized to match your brand’s specific needs.
Key Features
Zoho Survey allows you to drag-and-drop questions to create and personalize surveys in the shortest time possible.
The platform offers multiple templates fine-tuned by experts to make survey creation a breeze.
The platform integrates with the other software solutions you’re already using to streamline survey workflow.
Pricing
Zoho Survey pricing starts at $29 per 3000 responses per month.
7. Jotform
Whether you’re conducting research or gathering customer feedback to enhance customer satisfaction, Jotform has your back.
With this tool, you can design engaging online surveys by just dragging and dropping elements in place.
From there, you can add survey questions, set up conditional logic, and distribute your surveys online to start gathering survey responses right away.
To boost survey response rates, Jotform allows you to ask relevant questions using interactive surveys.
Specifically, Jotform is focused on educational institutions, startups, and nonprofits.
Key Features
The online form builder enables you to create classic surveys that include all questions on a single page.
Jotform’s Form Calculation widget enables you to perform calculations automatically.
It enables you to add surveys to any web page by just copying and pasting a unique embed code into the HTML editor on your website—no coding skills are required to do all this.
Pricing
Jotform pricing starts at $34 per user per team, per month (billed annually)
8. NiceReply
NiceReply is an all-in-one customer relationship management and survey tool built to help customer support teams deliver the best customer service to customers.
With the customer support software, you can track your customer service quality by collecting immediate customer feedback after resolving a ticket or closing a conversation or deal.
The tool uses a couple of CSAT rating scales including thumbs up/down, smileys, 5-star, and 10-star to enable you to send and manage CSAT, CES & NPS surveys effortlessly.
Key Features
The tool enables you to launch post-resolution email surveys to get the feedback you need about customer satisfaction, loyalty, and advocacy,
NiceReply supports the helpdesk system you’re currently using.
The tool supports multiple rating scales including stars, thumbs up/down and smiley faces to help you launch CX surveys aligned with your brand goals.
Pricing
NiceReply pricing starts at $59 per 3 users, per month (billed annually). All plans come with a 14-day free trial.
9. Qualaroo
Want a tool that enables you to launch app surveys or collect feedback from visitors on your website as well as on competitor sites and collect customer feedback at the right moment?
Try this software.
Qualaroo is an on-site data and customer feedback collection software that enables companies to design and distribute surveys through multiple channels to target a broader audience and gather contextual insights.
Key Features
The software uses pre-built professional templates and various types of questions for launching surveys.
It organizes free-form text into easy-to-interpret data so you can understand customer sentiments efficiently.
Qualaroo enables users to target customers at the right time with the right questions and on the channels they use frequently.
Pricing
Qualaroo pricing starts at $239.88 per year.
10. SurveySparrow
SurveySparrow is a versatile experience management platform that enables companies to collect, analyze, and act on feedback in real-time to refine user experience, product experience, and employee experience.
With the platform, you can design conversational surveys of various types for different purposes, in a variety of languages to target a broader audience.
Key Features
The platform’s centralized dashboard enables you to view customer data in one place for easy, real-time analysis and collaboration.
Through multiple survey distribution channels, users can send surveys to customers on the platforms they use frequently.
SurveySparrow integrates with your favorite tools for seamless CSAT workflows.
Pricing
SurveySparrow pricing is available on request. All plans come with a 14-day free trial.
11. Churn360
As the name suggests, Churn360 is a customer retention and engagement platform focused on giving companies a 360 view of their customers to understand and mitigate customer churn.
Specifically, the customer success solution is designed for B2B SaaS companies to create CSAT to gather actionable insights to predict customer health, reduce churn, and accelerate retention and revenue.
Key Features
The CSAT survey tool connects with all your 3rd party tools for a 360 view of customer journey.
The tool enables you to identify customers who are at risk of churning to take proactive customer management initiatives to mitigate churn.
The customizable templates enable you to easily create and distribute CSAT surveys via multiple platforms to capture real-time feedback and insights from your customers.
Pricing
Churn360 pricing starts at $299 per month (billed annually).
12. Pendo
Pendo is a product analytics platform that helps product, marketing, customer success, IT, and marketing teams launch effective surveys to uncover what customers need, develop best-in-class products, and deliver excellent digital experiences.
With this tool, product teams can easily capture and analyze customer feedback in-app or on your website.
Key Features
The tool’s intuitive dashboard enables you to design and send stunning surveys in-app or within your website for contextual relevant feedback.
Through triggered surveys users can send CSAT surveys based on specific actions customers take to reach the right users to gather targeted feedback from relevant customers.
Pendo connects with platforms you’re already using for a unified view of customer feedback.
Pricing
Pendo’s pricing is available on request. Their free version has limited features.
13. Simplesat
Collecting, analyzing, understanding, and working on customer feedback is never an easy task. Not anymore with this tool.
Simplesat is a web-based survey tool and customer satisfaction survey tool that enables users to set up one-click surveys and deliver them to their customers in minutes.
With this system, you can easily create and distribute fun and engaging surveys and gather insightful and actionable feedback effortlessly.
Key Features
You can connect Simplesat with your existing helpdesk to streamline CSAT workflows.
The platform also integrates with Google Sheets to help you analyze feedback data manually.
The platform enables you to send follow-up email reminders to people who haven’t responded to your survey to increase response rates.
Pricing
Simplesat pricing starts at $119 per month. They also have a free, 14-day full-access trial.
14. InputKit
InputKit is yet another leading customer experience platform focused on helping companies across different industries enhance their experience, solidify their reputation on the internet, and gauge their employee performance.
The software enables users to deliver automated and tailored satisfaction surveys to customers to better understand what they want.
Key Features
InputKit enables you to distribute automated tailored surveys at the right time via email or SMS to efficiently improve the overall experience.
It’s centralized dashboard enables you to monitor vital CSAT survey performance indicators in real time.
Pricing
InputKit price is not displayed on their website.
People Also Ask / Frequently Asked Questions
Here are some common questions people also ask when finding out more about customer satisfaction software systems.
What's the Difference Between Customer Satisfaction, Customer Experience, and Customer Success Software?
While the three types of software focus on helping users understand and improve user interactions, they focus on different aspects of the customer journey.
Customer Satisfaction Software focuses on evaluating satisfaction levels to increase satisfied customers, Customer Experience Software gives you a holistic view of the entire user journey to boost customer relationships whereas Customer Success Software is geared toward ensuring customers obtain ongoing value and success during their interactions with a business.
What Metrics Should You Track for Customer Satisfaction?
While you can track many different types of customer satisfaction metrics depending on your specific business goals, the most commonly used metrics include:
Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Churn Rate (CCR).
How to Improve Your CSAT Performance?
Here are practical tips to elevate your CSAT performance:
Make customer feedback collection a central pillar and strengthen customer relationships.
Address customer concerns on time and with genuine empathy.
Send targeted and personalized surveys to your customers based on their demographics, purchase history, and other criteria.
Leverage negative feedback to enhance your service.
Leverage proactive support and technology.
Deliver surveys through channels your customers use frequently.
Empower your customer support team with tools to address issues promptly.
Measure and optimize key metrics like CSAT, CES, churn rate, and CLV constantly.
Conclusion
Good CSAT software tools are crucial for speeding up customer feedback collection, and analysis to improve customer satisfaction and drive business growth.
As you can see, there are plenty of software solutions for evaluating customer satisfaction out there.
However, the best solution depends entirely on your specific business needs, budget, and use case.
The 14 customer satisfaction software tools reviewed here come with unique features to help you gain a deeper understanding of your customers and improve their satisfaction with your product or service.
Take your time to evaluate them so that you can pick one that aligns with your survey and overall business goals.
According to research, your unhappy customers tell a total of 16 people on average about their bad experience with your brand.
Just imagine the amount of damaged reputation your brand gets if you don’t measure, and actively work towards improving customer satisfaction levels.
With the right CSAT tool, you can launch targeted surveys to gain valuable insights into your satisfied and dissatisfied customers and improve your product and overall customer satisfaction.
But here is the challenge—there are tons of customer survey software options out there for collecting feedback from customers but not all are designed the same.
For instance, some survey tools enable you to launch in-app surveys where you can gather feedback while users interact with your website or app while others enable you to launch surveys through SMS or via email campaigns.
Some even allow you to collect feedback from users from your competitor’s website.
So how do you pick the best customer satisfaction survey software that aligns with your unique business needs and customer satisfaction goals?
In this in-depth guide, we have compiled a comprehensive list of the best customer satisfaction software solutions to make it easy for you to choose a suitable platform for your business.
Let’s get started.
What is CSAT Software?
CSAT software is a specialized tool or platform designed for creating, distributing, and analyzing surveys online to understand the level of customer satisfaction your product or service offers to users.
The tool enables product managers, user researchers, and marketers to effortlessly collect feedback from people at scale, analyze, and act upon customer satisfaction data.
What Should You Look for in a CSAT Software?
Selecting the right CSAT software among the plethora of options out there can be challenging for starters.
Here is a checklist for choosing a suitable CSAT tool for your business.
Customization Capabilities
Ideally, you should choose CSAT software that enables you to customize the look and feel of your surveys to align with your company goals and survey objectives.
The tool should allow you to personalize survey questions based on your needs, and add branded elements like logos, fonts, and colors to surveys to make them brand-specific.
Segmentation Capabilities
The tool should allow you to segment feedback based on various factors like demographics, purchase history, survey score, etc. This will help you gain deeper insights into specific customer segments to launch tailored surveys
Detailed Survey Reporting
The software should give you in-depth CSAT reports in real-time whether via images, tables, charts, or graphs.
Integration Capabilities
Choose software that seamlessly integrates with the tech stack you already use to streamline workflows, keep your customer data centralized, and minimize manual work.
Ease of Use
The customer satisfaction tool should enable both technical and non-technical staff to create and manage customer surveys effortlessly. Choose software that offers a no-code, drag-and-drop interface, and simple customization options.
Security and Compliance
Today’s potential customers are more concerned about data privacy and security than ever before.
In fact, according to Publicis Sapient’s 2023 Customer Data Survey, 44% of global consumers say they aren’t willing to share their data with any company.
Ensure the CSAT system complies with data privacy regulations such as GDPR and CCPA, to ensure secure data storage and transmission.
Survey Features
The software should enable you to create your preferred types of surveys whether it’s multi-choice, open-ended, closed-ended, NPS, or logic branching based on your specific goals and customer data needs.
Mobile Optimization
The majority of customers prefer to use their mobile devices to do almost everything online from researching products to making purchases and taking surveys. Ensure the software enables you to launch mobile-first surveys.
Automation
The software should enable you to automate workflows to save your team’s time. It should enable you to set triggers to automatically distribute surveys to potential customers at different stages during the user journey based on specific actions they take.
We recommend choosing software that’s built with AI-powered features for efficient feedback collection.
Cost and Pricing
Finally, consider the cost and pricing factors. Does the software offer transparent pricing plans with an array of features that match your budget? Pay attention to subscription models, per-use fees, and potential hidden costs.
The Best CSAT Software to Maximize Customer Satisfaction in 2024
Let’s explore the customer satisfaction software solutions in depth.
1. 1Flow
1Flow is the leading CSAT survey software trusted by 500+ B2C and B2B software companies for various reasons.
The customer insights platform enables you to evaluate customer satisfaction by surveying customers while they interact with your website or use your mobile app. Plus, you can send surveys localized in more than 30 languages.
Apart from CSAT surveys, 1Flow enables you to launch NPS surveys, CES surveys, and PMF surveys, to give a rounded view of customer satisfaction with your brand.
The platform adheres to EU’s data privacy laws ensuring the privacy and protection of sensitive customer information.
Key Features
1Flow connects natively with the tech stack you’re already using to seamlessly sync customer survey data across platforms.
It’s a no-code survey software so you don’t need any coding or technical skills to create and manage customer satisfaction surveys.
The platform is built with an intuitive real-time reporting and insights dashboard to help you track and interpret survey data to derive actionable insights.
1Flow offers a rich array of pre-built user research templates you can adjust the way you want to match your customer survey goals.
The software supports a variety of survey distribution channels like in-app, email, web links, and social media to enable you to connect with your customers on their preferred channels.
Pricing
1Flow pricing starts at $200 per month (billed annually) for teams and individuals to send unlimited surveys. All plans come with a 14-day free trial.
2. SurveyMonkey
SurveyMonkey is the world’s most popular online survey and feedback management tool that enables you to learn what makes your customers happy and turn them into loyal customers or brand advocates.
The platform offers all the tools you need to create and run professional surveys easily.
With this tool, you can create detailed surveys, gather useful data, and analyze it to improve your product and offer a better user experience.
Key Features
The tool offers an extensive library of pre-built and customizable templates for CSAT for quick and efficient survey creation.
No more staring at a blank page. Access a huge library of pre-written questions to get inspired and save time crafting your own.
Distribute surveys seamlessly via QR codes, email campaigns, website pop-ups, social media, or SMS.
Pricing
SurveyMonkey pricing starts at $25 per month per user (billed annually). Their basic plan is free but with limited features.
3. Qualtrics
Qualtrics is a renowned experience management platform offering great features for launching effective customer surveys to uncover the key drivers of customer satisfaction at every touchpoint.
With the software, you can survey your customers at the right time across multiple channels and gain access to all your data in real time on a centralized dashboard.
What’s more? The intuitive drag-and-drop survey software enables you to design your survey with powerful logic, over 100 types of questions, and pre-built survey templates.
Key Features
Qualtrics enables you to design, customize, and modify your customer surveys in
The intuitive dashboard displays real-time survey reports and analysis of your customer data for informed decision-making.
Qualtrics connects with various third-party apps and tools for seamless collaboration and enhanced data management capabilities.
Pricing
Qualtrics is a high-cost tool with pricing plans starting at $1,500 per year.
4. Delighted
Delighted is also another comprehensive platform in the CSAT software space that offers the fastest and easiest way to collect actionable customer feedback to help you measure and improve customer satisfaction.
With this platform, you can create and deliver customizable surveys, view insightful feedback via an intuitive dashboard, and calculate CSAT scores all within the tool.
You can also send a thank you message to survey respondents after completing the survey.
Key Features
Delighted’s curated library of easy-to-use on-brand templates enables you to create engaging satisfaction surveys with ease.
The tool presents survey data in the form of charts and color-coded graphs to provide clear and useful insights.
Multiple survey distribution channels enables you to reach customers in delightful ways.
Pricing
Delighted pricing starts at $17 per month per user (billed yearly). They have a free-forever plan but with limited features.
5. QuestionPro
QuestionPro is popular in the SMS survey software category.
The platform comprises an advanced research suite of tools that let you create and deliver CSAT text surveys, capture real-time customer insights, and analyze data efficiently.
Advanced features like customizable survey creation and advanced data analysis capabilities streamline survey creation, distribution, and analysis to help boost customer satisfaction and business growth.
Key Features
QuestionPro’s intuitive and user-friendly reporting dashboard enables you to view real-time CSAT survey reports for easy analysis and interpretation.
The tool has a vast library of ready-made customizable templates to simplify survey creation and distribution.
The tool enables users to send multilingual surveys in different languages to gather better responses.
Pricing
QuestionPro pricing starts at $99 per month per user (billed annually). They have a free version with limited features.
6. Zoho Survey
Boasting a huge library of expertly made templates and other incredible features, Zoho Survey is a user-friendly web-based survey and questionnaire-builder software that lets you understand your customers’ perceptions of your products or services, helping you improve their experiences.
All Zoho Survey’s survey templates have been customized to match your brand’s specific needs.
Key Features
Zoho Survey allows you to drag-and-drop questions to create and personalize surveys in the shortest time possible.
The platform offers multiple templates fine-tuned by experts to make survey creation a breeze.
The platform integrates with the other software solutions you’re already using to streamline survey workflow.
Pricing
Zoho Survey pricing starts at $29 per 3000 responses per month.
7. Jotform
Whether you’re conducting research or gathering customer feedback to enhance customer satisfaction, Jotform has your back.
With this tool, you can design engaging online surveys by just dragging and dropping elements in place.
From there, you can add survey questions, set up conditional logic, and distribute your surveys online to start gathering survey responses right away.
To boost survey response rates, Jotform allows you to ask relevant questions using interactive surveys.
Specifically, Jotform is focused on educational institutions, startups, and nonprofits.
Key Features
The online form builder enables you to create classic surveys that include all questions on a single page.
Jotform’s Form Calculation widget enables you to perform calculations automatically.
It enables you to add surveys to any web page by just copying and pasting a unique embed code into the HTML editor on your website—no coding skills are required to do all this.
Pricing
Jotform pricing starts at $34 per user per team, per month (billed annually)
8. NiceReply
NiceReply is an all-in-one customer relationship management and survey tool built to help customer support teams deliver the best customer service to customers.
With the customer support software, you can track your customer service quality by collecting immediate customer feedback after resolving a ticket or closing a conversation or deal.
The tool uses a couple of CSAT rating scales including thumbs up/down, smileys, 5-star, and 10-star to enable you to send and manage CSAT, CES & NPS surveys effortlessly.
Key Features
The tool enables you to launch post-resolution email surveys to get the feedback you need about customer satisfaction, loyalty, and advocacy,
NiceReply supports the helpdesk system you’re currently using.
The tool supports multiple rating scales including stars, thumbs up/down and smiley faces to help you launch CX surveys aligned with your brand goals.
Pricing
NiceReply pricing starts at $59 per 3 users, per month (billed annually). All plans come with a 14-day free trial.
9. Qualaroo
Want a tool that enables you to launch app surveys or collect feedback from visitors on your website as well as on competitor sites and collect customer feedback at the right moment?
Try this software.
Qualaroo is an on-site data and customer feedback collection software that enables companies to design and distribute surveys through multiple channels to target a broader audience and gather contextual insights.
Key Features
The software uses pre-built professional templates and various types of questions for launching surveys.
It organizes free-form text into easy-to-interpret data so you can understand customer sentiments efficiently.
Qualaroo enables users to target customers at the right time with the right questions and on the channels they use frequently.
Pricing
Qualaroo pricing starts at $239.88 per year.
10. SurveySparrow
SurveySparrow is a versatile experience management platform that enables companies to collect, analyze, and act on feedback in real-time to refine user experience, product experience, and employee experience.
With the platform, you can design conversational surveys of various types for different purposes, in a variety of languages to target a broader audience.
Key Features
The platform’s centralized dashboard enables you to view customer data in one place for easy, real-time analysis and collaboration.
Through multiple survey distribution channels, users can send surveys to customers on the platforms they use frequently.
SurveySparrow integrates with your favorite tools for seamless CSAT workflows.
Pricing
SurveySparrow pricing is available on request. All plans come with a 14-day free trial.
11. Churn360
As the name suggests, Churn360 is a customer retention and engagement platform focused on giving companies a 360 view of their customers to understand and mitigate customer churn.
Specifically, the customer success solution is designed for B2B SaaS companies to create CSAT to gather actionable insights to predict customer health, reduce churn, and accelerate retention and revenue.
Key Features
The CSAT survey tool connects with all your 3rd party tools for a 360 view of customer journey.
The tool enables you to identify customers who are at risk of churning to take proactive customer management initiatives to mitigate churn.
The customizable templates enable you to easily create and distribute CSAT surveys via multiple platforms to capture real-time feedback and insights from your customers.
Pricing
Churn360 pricing starts at $299 per month (billed annually).
12. Pendo
Pendo is a product analytics platform that helps product, marketing, customer success, IT, and marketing teams launch effective surveys to uncover what customers need, develop best-in-class products, and deliver excellent digital experiences.
With this tool, product teams can easily capture and analyze customer feedback in-app or on your website.
Key Features
The tool’s intuitive dashboard enables you to design and send stunning surveys in-app or within your website for contextual relevant feedback.
Through triggered surveys users can send CSAT surveys based on specific actions customers take to reach the right users to gather targeted feedback from relevant customers.
Pendo connects with platforms you’re already using for a unified view of customer feedback.
Pricing
Pendo’s pricing is available on request. Their free version has limited features.
13. Simplesat
Collecting, analyzing, understanding, and working on customer feedback is never an easy task. Not anymore with this tool.
Simplesat is a web-based survey tool and customer satisfaction survey tool that enables users to set up one-click surveys and deliver them to their customers in minutes.
With this system, you can easily create and distribute fun and engaging surveys and gather insightful and actionable feedback effortlessly.
Key Features
You can connect Simplesat with your existing helpdesk to streamline CSAT workflows.
The platform also integrates with Google Sheets to help you analyze feedback data manually.
The platform enables you to send follow-up email reminders to people who haven’t responded to your survey to increase response rates.
Pricing
Simplesat pricing starts at $119 per month. They also have a free, 14-day full-access trial.
14. InputKit
InputKit is yet another leading customer experience platform focused on helping companies across different industries enhance their experience, solidify their reputation on the internet, and gauge their employee performance.
The software enables users to deliver automated and tailored satisfaction surveys to customers to better understand what they want.
Key Features
InputKit enables you to distribute automated tailored surveys at the right time via email or SMS to efficiently improve the overall experience.
It’s centralized dashboard enables you to monitor vital CSAT survey performance indicators in real time.
Pricing
InputKit price is not displayed on their website.
People Also Ask / Frequently Asked Questions
Here are some common questions people also ask when finding out more about customer satisfaction software systems.
What's the Difference Between Customer Satisfaction, Customer Experience, and Customer Success Software?
While the three types of software focus on helping users understand and improve user interactions, they focus on different aspects of the customer journey.
Customer Satisfaction Software focuses on evaluating satisfaction levels to increase satisfied customers, Customer Experience Software gives you a holistic view of the entire user journey to boost customer relationships whereas Customer Success Software is geared toward ensuring customers obtain ongoing value and success during their interactions with a business.
What Metrics Should You Track for Customer Satisfaction?
While you can track many different types of customer satisfaction metrics depending on your specific business goals, the most commonly used metrics include:
Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Customer Lifetime Value (CLV)
Customer Churn Rate (CCR).
How to Improve Your CSAT Performance?
Here are practical tips to elevate your CSAT performance:
Make customer feedback collection a central pillar and strengthen customer relationships.
Address customer concerns on time and with genuine empathy.
Send targeted and personalized surveys to your customers based on their demographics, purchase history, and other criteria.
Leverage negative feedback to enhance your service.
Leverage proactive support and technology.
Deliver surveys through channels your customers use frequently.
Empower your customer support team with tools to address issues promptly.
Measure and optimize key metrics like CSAT, CES, churn rate, and CLV constantly.
Conclusion
Good CSAT software tools are crucial for speeding up customer feedback collection, and analysis to improve customer satisfaction and drive business growth.
As you can see, there are plenty of software solutions for evaluating customer satisfaction out there.
However, the best solution depends entirely on your specific business needs, budget, and use case.
The 14 customer satisfaction software tools reviewed here come with unique features to help you gain a deeper understanding of your customers and improve their satisfaction with your product or service.
Take your time to evaluate them so that you can pick one that aligns with your survey and overall business goals.
Get started with a free trial
We offer a 14-day unlimited use free trial - no credit card required.